Verizon Puts Leash on Pit Bull Ad

Verizon Wireless is in the doghouse with PETA over a commercial showing two pit bulls chained up in a junkyard. Verizon has now pulled the commercial after PETA members sent more than 7,000 Emails to the wireless company's top execs.

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In the commercial, a man jumps a fence at a junkyard and two chained pit bulls charge at him. The ad is one of a series in Verizon's campaign for the LG Dare cell phone. In another commercial, a woman walks on a ledge just to touch the cell phone. The tag line for the commercials is, "Dare you to touch one."

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PETA says the reason the ad shouldn't be on the air is because, "The Centers for Disease Control and Prevention found that chained dogs are nearly three times more likely to attack than dogs who are not chained." Verizon pulled the ad two days after PETA contacted the company. In a press release from the PETA Media Center, PETA says "a bouquet of flowers from PETA with a heartfelt thank-you note is on its way to Verizon's executive headquarters."

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