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From Apryl Duncan, for About.com

Preparing an Advertising Portfolio with SPEC ADS

Tuesday August 5, 2008
Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio.

Comments

August 6, 2008 at 10:55 pm
(1) Cal says:

Great advice. I see portfolios of specs all the time when hiring copywriters. I judge the writing. Plain and simple. I also suggest focusing your portfolio on your best writing samples and not just stuffing it full to make it thicker. Don’t show up with a novel for me to read.

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