Preparing an Advertising Portfolio with SPEC ADS
Tuesday August 5, 2008
Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio.
Comments
Great advice. I see portfolios of specs all the time when hiring copywriters. I judge the writing. Plain and simple. I also suggest focusing your portfolio on your best writing samples and not just stuffing it full to make it thicker. Don’t show up with a novel for me to read.