American Express Sued Over Ellen DeGeneres and Beyonce Knowles Ad
Thursday August 7, 2008
H&R Block has filed a lawsuit against American Express for trademark infringement. The controversy centers around a commercial featuring Ellen DeGeneres and Beyonce Knowles.
More on the H&R Block Vs. American Express Lawsuit:
H&R Block ads state, "I've got people," and the lawsuit says the tax prep firm has spent "hundreds of millions" on its "My People" campaign Campbell Mithun, Minneapolis, created. The papers go on to cite the use of the word "people" in the American Express commercial Ogilvy & Mather, New York, created. "During the approximately 60-second commercial, 'people' is used . . . 12 times, the concept of having 'people' is used 4 times and 'my people' is used 6 times."
Nielsen Monitor-Plus reports American Express spent $509 million in U.S. advertising in 2007. H&R Block spent $81 million.
Are the campaigns too similar? Share your opinion on this lawsuit and the ad campaigns.
- Are the Ads Too Similar?
Share Your Opinion - See the Ad:
American Express Commercial
More on the H&R Block Vs. American Express Lawsuit:
H&R Block ads state, "I've got people," and the lawsuit says the tax prep firm has spent "hundreds of millions" on its "My People" campaign Campbell Mithun, Minneapolis, created. The papers go on to cite the use of the word "people" in the American Express commercial Ogilvy & Mather, New York, created. "During the approximately 60-second commercial, 'people' is used . . . 12 times, the concept of having 'people' is used 4 times and 'my people' is used 6 times."
Nielsen Monitor-Plus reports American Express spent $509 million in U.S. advertising in 2007. H&R Block spent $81 million.
Are the campaigns too similar? Share your opinion on this lawsuit and the ad campaigns.