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From Apryl Duncan, for About.com

SNL Premiere Catches the Attention of Advertising Junkies

Sunday September 14, 2008
Did you catch the 34th season premiere of Saturday Night Live? The show is known for creating its own mock commercials but the September 13 show featured real advertising pitchmen and even a spoof of a cell phone company's commercial.

Olympian Michael Phelps hosted the show and, in his monologue, he talked about how he has to be careful about the products he chooses to endorse. William Shatner made a surprise cameo and kept talking up his bread and butter celebrity endorsement, Priceline. If you were really paying attention, you also noticed Food Network's Guy Fieri, who stars in commercials for TGI Friday's, sitting next to Shatner but he was not a part of the sketch. Later in the show, SNL took on one of T-Mobile's Fave Five commercials where a family sits around talking about who's in their five. In the original ad, a teenage girl finds out her brother has added her friends to his favorites and the dad tells his daughter to get uglier friends.

In the spoof, the dad also added his daughter's friends and the wife wasn't too happy about it. The sketch went on for more than two minutes until the man had his suitcase and was forced to go spend the night at the Travelodge.

More on SNL's Advertising References

Right before the show ended, Phelps played himself in a sketch promoting the Michael Phelps Diet that allows you to eat 12,000 calories a day. Subway's Jared popped up in the sketch in his Subway shirt saying, "This diet sucks a footlong."

What did you think of the commercial references in the season premiere? Talk about it.
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