McCain Camp Buys Obama and Biden Keywords

The Internet's playing a significant role in helping voters make their decision in the 2008 presidential election. Both nominees have noticed too.

Republican John McCain is buying up keywords related to Democrats Barack Obama and Joe Biden in paid search that have resulted in a 22-percent spike in traffic to his website in August. Obama's paid search results gave him 14-percent in the same month.

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Data from digital-marketing company iCrossing shows that 87-percent of people using search are looking for answers on specific issues like the war, the economy and the mortgage crisis. Data also shows that McCain's results from paid search are generating visitors who stay on his site longer than Obama's. Results from web analytics company Compete show 17-percent of visitors to BarackObama.com left after landing on the home page. Only 11-percent of JohnMcCain.com visitors left immediately.

With blog buzz, paid search results and political ads online, do you think the Internet will influence the election's results Share your opinion.