McCain Camp Buys Obama and Biden Keywords
Monday September 29, 2008
The Internet's playing a significant role in helping voters make their decision in the 2008 presidential election. Both nominees have noticed too.
Republican John McCain is buying up keywords related to Democrats Barack Obama and Joe Biden in paid search that have resulted in a 22-percent spike in traffic to his website in August. Obama's paid search results gave him 14-percent in the same month.
With blog buzz, paid search results and political ads online, do you think the Internet will influence the election's results Share your opinion.
Republican John McCain is buying up keywords related to Democrats Barack Obama and Joe Biden in paid search that have resulted in a 22-percent spike in traffic to his website in August. Obama's paid search results gave him 14-percent in the same month.
- Share Your Opinion:
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With blog buzz, paid search results and political ads online, do you think the Internet will influence the election's results Share your opinion.

Comments
I do think the internet will make a big difference in how the election will turn out. It swayed my vote in the primaries and now I’m on the fence for who my final vote will go to in November.
Just when I think my mind is made up, I Google to see both candidates’ stance on something and then I change my mind again. The web is playing a big part in my decision because it is easy to see what is commentary and what is a fact about a candidate.
I like to look things up on the internet about politics but I have not visited McCain or Obama’s site. I try not to let anything I read affect my opinion. The candidates say so much more about themselves than any pundit could just in their actions and attitudes.
I think that part of the 17 -11 split has to do with two things:
1. It was a poor marketing decision on the part of Obama to have the landing page on his site ask for money. This turns off undecided voters.
2. Statistically the type of people who click on paid links and the type of people more likely to vote for McCain have some similarities. Both tend to be less technologically savvy and older demographically.
Of course the internet will influence the way we vote. Because it will influence how we get our information.
I do disagree with RadioAdvertising, however, about Obama’s landing page asking for money. There is a perfectly good and visable button to click to get past it without donating.
I have read enough about McCain to know he is not the president for us. He will just continue with Bush’s way of doing things.
As much as an unkown Obama is, I’d rather see him as presient that Same old, Same Old McCain.
I hope that voters are smart enough to tell the difference between hype and truth.