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From Apryl Duncan, Former About.com Guide to Advertising

Obama Plans 30-Minute Commercial

Thursday October 9, 2008
Democrat Barack Obama continues his ad spending spree. Just Monday, he spent $3.3 million in TV advertising for that day alone and now his campaign has announced a 30-minute commercial that will air days before the election. CBS and NBC will air the 30-minute commercial and plans are in the works for the other networks to air the ad as well. CBS had to move an episode of The New Adventures of Old Christine to accommodate the large block of time and NBC has not yet announced where it will place the prime time commercial. The airtime is a multimillion-dollar deal.

In comparison, McCain's ad spending Monday came in around $900,000. The Republican National Committee spent about $700,000.
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