Teleflora Freshens Up for Super Bowl
Thursday January 8, 2009
Teleflora is running its first Super Bowl commercial to remind men Valentine's Day is just around the corner. The commercial will air during the second quarter of Super Bowl XLIII.
More on Teleflora's Super Bowl Ad:
Teleflora's Super Bowl commercial is set in an office with a man giving his female co-worker a box of flowers. The flowers start insulting her before the ad suggests, "Don't send flowers in a box. You don't know what they'll say."
The ad is being produced by Teleflora's in-house agency, Fire Station Agency. Ad time for the floral company has also been purchased on NBC after the game.
Teleflora's parent company, Roll International, spent $10 million on U.S. measured media in the first 10 months of 2008, according to Nielsen Monitor-Plus. That number doesn't include online ad spending.
- Press Release:
Teleflora Enters Super Bowl
More on Teleflora's Super Bowl Ad:
Teleflora's Super Bowl commercial is set in an office with a man giving his female co-worker a box of flowers. The flowers start insulting her before the ad suggests, "Don't send flowers in a box. You don't know what they'll say."
The ad is being produced by Teleflora's in-house agency, Fire Station Agency. Ad time for the floral company has also been purchased on NBC after the game.
Teleflora's parent company, Roll International, spent $10 million on U.S. measured media in the first 10 months of 2008, according to Nielsen Monitor-Plus. That number doesn't include online ad spending.
Comments
Thank you Teleflora! Great ad, great message……..let’s hope the public gets it!
I’m a florist!
Sue
Sue, I’d think as a florist, you’d prefer that people contact you directly instead of using Teleflora, FTD, et al. True getting business this way beats not getting it at all. But they’d avoid the 15% upfront service fee, and you’d not have to give 27% of the sale back to the wire service.
Plus you could speak directly with the customer and help them create a truly special arrangement instead of the paint-by-numbers arrangements offered by these services.
TeleFlora fumbled with this one by insulting half their audience. A little market research could have shown them that romance readers are over half of the book-buying market and that none of them would appreciate the slap.
Sorry Sue and other florists- This flop of an ad was so mean insulting and nasty that I got on line later to make sure I’d seen it right - unfortunately I had. Noticed there’s a movement especially on women oriented and feminist blogs to boycott Teleflora in response.