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From Apryl Duncan, Former About.com Guide to Advertising

Teleflora Freshens Up for Super Bowl

Thursday January 8, 2009
Teleflora is running its first Super Bowl commercial to remind men Valentine's Day is just around the corner. The commercial will air during the second quarter of Super Bowl XLIII. The company isn't the first florist to buy Super Bowl ad time. However, it's been 20 years since FTD bought an in-game spot with NFL Hall of Famer Merlin Olsen.

More on Teleflora's Super Bowl Ad:

Teleflora's Super Bowl commercial is set in an office with a man giving his female co-worker a box of flowers. The flowers start insulting her before the ad suggests, "Don't send flowers in a box. You don't know what they'll say."

The ad is being produced by Teleflora's in-house agency, Fire Station Agency. Ad time for the floral company has also been purchased on NBC after the game.

Teleflora's parent company, Roll International, spent $10 million on U.S. measured media in the first 10 months of 2008, according to Nielsen Monitor-Plus. That number doesn't include online ad spending.
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