Peter Pan Tries to Rebuild Brand

It was just about this same time two years ago that Peter Pan Peanut Butter was in the news after a salmonella outbreak was linked to hundreds of illnesses. As ConAgra Foods tries to rebuild its peanut butter brand, the massive salmonella outbreak that's now causing everything from crackers to pet treats being recalled is causing the company to take action.

• Banner Ad:
  Peter Pan Peanut Butter "Safe to Enjoy"
• Banner Ad Coupon:
  Coupon Offered as a Buying Incentive
• Messages to Soothe Fears:
  Do They Help?
• Press Release:
  Peter Pan Peanut Butter Not Contaminated

Peter Pan Peanut Butter banner ads are trying to assure consumers its company is not one of the 70 affected. The banner also features a 50 cent off coupon and has been spotted on USAToday.com.

Read More About the Peter Pan Peanut Butter Ads:

Both the Peter Pan Peanut Butter and ConAgra Foods websites also display an "Important Message Regarding Peanut Butter." The message says none of the ingredients used to make the company's peanut butter come from Peanut Corporation of America, the plant the government is investigating for poor conditions experts say lead to the salmonella-contaminated work space that made more than 600 consumers ill and killing 9.

As Peter Pan Peanut Butter tries to move forward and rebuild the brand that was cleared from store shelves, do you think the messages that state the product is safe to eat will help with that brand repositioning in the eyes of consumers? Sound off.