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From Apryl Duncan, Former About.com Guide to Advertising

Advertising in a Recession

Thursday May 7, 2009
When the economy is bad, advertising is usually the first cut from the budget. Don't make that mistake.

Research shows companies that advertise during a recession reap the rewards long after the recession is over. Slowing down or eliminating your advertising efforts may seem like it's saving you money now but it will cost you more in the long run.

Not sure where to advertise during a recession? Get ideas on where to advertise with a tight budget.

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