The Future of Advertising Project, from the Wharton School and the Advertising Research Foundation (ARF), finds that print and online advertising are the most effective mediums. The study also found that DVRs aren't cutting companies' profits from advertising but TV advertising does lose money for most businesses.
The 21-paper study will be released in the June issue of the ARF's Journal of Advertising. The study's original purpose was to investigate claims that DVRs are killing TV ad sales, which the study found was not true.
Now is an opportune time for freelancers in advertising to take advantage of the uncertain economy. Freelancers should promote themselves as a less expensive, but just as professional, and possibly more personal, alternative to hiring corporate marketing firms. It is also important for freelancers to maintain a prominent advertising presence so they will not be forgotten when the money starts flowing again.
Good points, Trina. They go along well with an article I wrote in March called Freelance Copywriting in a Bad Economy.
Everyone’s encouraged to share a number one tip for freelance copywriters as well.
-Apryl Duncan
Advertising Guide
http://advertising.about.com
am a young guy from africa trying to make some money by selling goods from china i wish to know how i can send bulk emails of products i would be selling to the general public to increase my sales and how do i get peoples email