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Paul Suggett

25 Advertising Quotes To Live By Every Day

By March 28, 2011

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I make no bones about it, when it comes to my advertising career I am standing on the shoulders of giants. Some great men and women have come before me who forged new paths, broke rules, reinvented techniques and made modern advertising possible. Here are 25 quotes that I have printed and stuck on my notebooks, so that I never forget the wisdom of my superiors.

1.   "Everyone is a genius at least once a year. The real geniuses simply have their bright ideas closer together."- Georg Christoph Lichtenberg

2.   "I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."- Leo Burnett

3.   "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport."- Robert Wieder

4.   "Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards."- David Ogilvy

5.   "Love. Fall in love and stay in love. Write only what you love, and love what you write. The key word is love. You have to get up in the morning and write something you love, something to live for." - Ray Bradbury

6.   "Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach

7.   "The only way to keep on top of creativity internationally, is to be part of it internationally." - Peet Pienaar

8.   "Learn the rules. Then learn how to change them, and get others to follow." - Heidi Minx

9.   "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself." - Leo Burnett

10.  "Early to bed, early to rise, work like hell and advertise." - Ted Turner

11.  "If it doesn't sell, it isn't creative." - David Ogilvy

12.  "Lack of money is no obstacle. Lack of an idea is an obstacle." - Ken Hakuta

13.  "Every child is an artist. The problem is how to remain an artist when you grow up." - Pablo Picasso

14.  "It takes courage to be creative. Just as soon as you have a new idea, you are a minority of one." - E. Paul Torrance

15.  "Don't tell me how good you make it; tell me how good it makes me when I use it." - Leo Burnett

16.  "Nobody has ever built a brand by imitating somebody else's advertising." - David Ogilvy

17.  "The best way to get a good idea is to get a lot of ideas." - Linus Pauling

18.  "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either." - Leo Burnett

19.  "If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think." - David Ogilvy

20.  "There's nothing more dangerous than an idea, when it's the only one you have." - Emile Chartier

21.  "A hunch is creativity trying to tell you something." - Frank Capra

22.  "In the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'." - Leo Burnett

23.  "There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." - Jerry Della Famina

24.  "It is better to know some of the questions than all of the answers." - James Thurber

25.  "Customers buy for their reasons, not yours." - Orvel Ray Wilson

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