Image courtesy of LisaP
It's called "Unleashing The Ideavirus" by Seth Godin, one of the best business and marketing writers around. Why is it so popular? Well, I suggest you read it and find out, by downloading your free copy, courtesy of Seth Godin, right here.
What's so interesting about it is that by giving it away free, he not only adhered to the rules of the book in question, he also made a ton of money. How? He explains everything here.
All in all, Godin is a rare beast. There are hundreds of people who write books about how to do something, but it's usually just a way to get their names in print and more money in the bank.
Godin actually knows what he's talking about, and makes money using his own methods. Talk about the proof of the pudding. Whenever a new Seth Godin book comes out, I read it. And he's prolific. If you can't afford to buy his back catalog, order them at your local library. You can even get the on CD, so there are no excuses for you busy people.
I still have the list of advertising books I should read that you wrote out for me back in ‘09. I still haven’t read Purple Cow, on the list, but I have read and own Small is the New Big by Seth Godin- very good. Prompted me to start a Squiddo lense, which sadly I never developed into anything. What are your thoughts on Squidoo lenses? I don’t understand them. Seems like they are for the super niche, i.e. the person who collects things out of laundromat machines.