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Paul Suggett

Let's Focus On Copywriting For a Second

By June 30, 2012

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Words and phrases

Being a copywriter,  I am of course slightly more biased towards writers than art directors. Not that I have no love for the AD, I could not do my job without them. But I do consider the role to be less glamorous and more taxing, as I have worked on both sides of the creative aisle. So here then is a collection of articles focused on copywriters and copywriting. Have no fear, art directors will get their moment in the sun, too.

Comments
July 10, 2012 at 4:08 am
(1) Phil Callinan says:

Thanks Paul,

This is an incredibly useful and resourceful article. The links are great for adding compelling copy to this already outstanding piece. Thanks for sharing.

Cheers,
Phil

July 17, 2012 at 1:31 am
(2) Thomson says:

Paul, this is simply revelatory. Copywriting industry is for the bold and free thinkers of a different sort yet the gyrating point for all types of communication:Ads, music, feature articles etc. You have elicited wonderfully. Thanks.

August 10, 2012 at 12:15 pm
(3) Rodrigo T says:

Very useful and indeed ingenious, really the glory usually go in when the idea came in the writing, and it is that when the crucial moment the idea of art.

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Useful article. By chance I bumped into an image that summarize the fundamentals of advertising. Enjoy!

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