Rule Number 1 - Your Advertising Needs To Be Seen

Many people, too many in my opinion, have the wrong priorities when they advertise. They say the advertise MUST convince the consumer to buy, or try. Wrong. That's a big part, but the main goal of your advertising is to get noticed. It has to. You cannot convince anyone to buy anything if they're not reading the copy, or listening to the ad. Read more on this most important issue right here.