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Paul Suggett

Are You Using Social Media Correctly?

By February 15, 2013

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I really hope so. But the chances are, you're in the majority of advertising agencies and clients that have jumped on a bandwagon they do not fully understand. I experienced this recently when I had to sit down for 40 minutes and explain what MEMEs are to someone in the ad business. Someone who wanted to use MEMEs as a way to push brand awareness. My first question was "why are you trying to use MEMEs when you don't even know what they are?" The answer: "Because I heard they're popular right now, and popular is good." Shoot me. So, think of this, and think carefully. If you're insisting on using Twitter, Facebook, Vine, Instagram or any other social media platform, do it knowing exactly what they're all about. Otherwise, you'll crash and burn. Read more on this growing trend here.

Comments
February 17, 2013 at 1:23 pm
(1) Yasir says:

Thanks Paul sharing great article got some good information
Social media is must have thing today to launch a full comprehensive online marketing campaign but those tools has to be used in the right direction in order to get positive response.
Seo Company

April 3, 2013 at 2:30 pm
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