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Paul Suggett

Smart is Fine. But Too Smart, That Can Cost You.

By February 25, 2013

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Shoot in the foot

Sad, but true. Many of the award shows these days are back-slapping ceremonies that reward clever ads that are not effective ads. It's actually been that way for a while now, but it seems like it's getting worse. And the sad part is, agencies are still filled with creatives that love nothing more than to produce "awesome" ads that have no chance of connecting with the target audience. This is wrong. And it loses sight of the most important part of the advertising industry - the consumer. Read more here on how this has to stop, and what can be done about it.

Comments
March 12, 2013 at 12:54 pm
(1) www.yjlaser.co.kr says:

You actually make it seem so easy with your presentation but I find this topic to be actually something that
I think I would never understand. It seems too complex and extremely broad for me.
I’m looking forward for your next post, I’ll try to get the hang of
it!

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