1. Home
  2. Business & Finance
  3. Advertising
photo of Apryl Duncan

Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

GM to Drop Model Names to Appeal to Younger Demographic

Friday June 27, 2003
Say goodbye to the Grand Am, Cavalier, Tracker, S10, Seville and some of the other model names you're used to. General Motors is ditching the names over the next three years in hopes of gaining a younger market of car buyers. It's all part of GM's road to recovery. The automaker is hoping new model names like Cobalt, Equinox, Colorado and Canyon will feel different enough to consumers that they'll be willing to pay higher prices.

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Advertising

More from About.com

  1. Home
  2. Business & Finance
  3. Advertising

©2008 About.com, a part of The New York Times Company.

All rights reserved.