Despite the PETA lawsuit against KFC or maybe because of the negative light the lawsuit's shedding, KFC is kicking off a promotion that puts consumers in the director's chair and on the air. KFC wants you to send in your own Reality TV commercial promoting its Bigger, Better Popcorn Chicken. The grand prize winner will take home $10,000 and see his or her commercial during primetime network programming. Second and third prize winners will each be awarded $5,000.