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By Apryl Duncan, About.com Guide to Advertising since 2000

CBS Passes on Iron Bowl, Costing Affiliates Heavy Ad Spending

Thursday November 20, 2003
After Auburn lost to Ole Miss at home 24-20, CBS canceled its original plans to air the Iron Bowl Saturday November 22. The 68th annual match up against rivals Auburn and Alabama will be on ESPN this year at 7:45 EST.

The CBS move cost its affiliates thousands as many stations across the south had planned on an extensive pre-game show and had already sold local ad time for the special. With the game being on CBS, its affiliates banked on having a high number of viewers for the pre-game. But with ESPN taking the reigns, viewers will make a channel switch along with the game.

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