Targeted Catalogs Ready for the HolidaysAdvertising Blog |
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November 22, 2003Targeted Catalogs Ready for the HolidaysFrom football fans to lawyers, niche catalog distributors are gearing up for the holiday season. Maybe the lawyer in your family will finally get that pair of judge's gavel socks. Or the die hard Jets fan will get a team jacket this year. With 71 percent of Americans shopping from home, catalogs are filling up mailboxes just in time for the holiday season. Niche marketers usually reap the rewards in the fourth quarter, seeing their profits rise because of the holidays. |
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