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By Apryl Duncan, About.com Guide to Advertising since 2000

Chevy: An American Revolution

Tuesday December 30, 2003
Chevy's dropping We'll Be There as its tag line and picking up An American Revolution. A Chevrolet spokesperson says they wanted to use a new tag line that promoted a level of "acceptable rebellion." Like a Rock will still be used, but only for the Silverado pickup truck.

Comments

June 5, 2006 at 3:35 pm
(1) Rich says:

Chevy “an American revolution”?? After they will be closing most of it’s plants in the U.S. and opening one in Russia? this may start a revolution for sure. Maybe the middle class should start fighting for their jobs back.

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