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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Presidential Candidates Turn to Web Ads

Friday February 27, 2004
President Bush and Democrat John Kerry are turning to the Internet to convince Americans to vote for them. Their approach is a Web video Emailed to millions of Democrats and Republicans.

Just last week President Bush sent out an anti-Kerry Web video to more than 6 million supporters. Kerry's campaign followed with an anti-Bush Web video to 300,000 Email addresses.

Emails are sent with a link to the video in the hopes that the recipient will not only watch the video but forward it to others.

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