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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Coca-Cola Launches Major Summer Promotion

Wednesday May 12, 2004
Classic Coke cans are getting a summer makeover. Coke is transforming about 120 cans into a combination global positioning satellite receiver and cell phone. Those who find the gadgets will receive prizes but won't know when or where they'll get the loot.

The promotion is part of Coke's strategy to increase sales. Beverage Digest reported a decrease in the brand's sales in 2003.

Comments

October 24, 2006 at 9:56 pm
(1) AD says:

Promotion is good but its hard to get the Mail in Rebate..

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