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By Apryl Duncan, About.com Guide to Advertising since 2000

Unauthorized M. Night Shyamalan Documentary a Publicity Stunt

Monday July 19, 2004
The Sci Fi Channel and NBC Universal admit a three hour program promoted as an unauthorized documentary of director M. Night Shyamalan was really just a publicity stunt to hype the July 30 release of "The Village." Shyamalan was actually a part of the special but says he wasn't involved in the marketing strategy that dubbed it a "disturbing expose" that claimed the director shut down after producers tried to get into the secrets of his personal life.

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