Chrysler has pulled its sponsorship of Donald Trump's The Apprentice, citing NBC's second season price tag as "too much money." NBC has offered other automakers the same $50 million deal but no company has signed as of this writing.

As the first season sponsor, Chrysler had ads run at almost every commercial break. Bill Rancic was also awarded a 2005 Chrysler Crossfire for winning the prestigious job.

Some experts say Chrysler's decision was a good move, predicting that the second season of The Apprentice won't be as successful as the first. The second season premieres September 9, 2004.