1. Home
  2. Business & Finance
  3. Advertising
photo of Apryl Duncan

Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Beyonce Signs Endorsement Deal with L'Oreal

Monday August 30, 2004
Singer Beyonce Knowles has signed a $4.7 endorsement deal with L'Oreal. The five-year contract calls for her to work 10 days a year for photo shoots and to make promotional and personal appearances within that time.

L'Oreal has the option to extend those 10 days to 12 but will pay $25,000 a day for the extra time. Beyonce must keep her hair in "excellent condition" and notify the company if she plans to make "any radical change."

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Advertising

More from About.com

  1. Home
  2. Business & Finance
  3. Advertising

©2008 About.com, a part of The New York Times Company.

All rights reserved.