You can't go anywhere these days without seeing some sort of American Idol merchandise. From a magazine that's a companion to watching the TV show to American Idol Barbie dolls, Idol's marketing power is as strong as its ratings.

But who could predict the latest product to capitalize on an Idol fan's cash? Limited edition American Idol Pop-Tarts are hitting the shelves.

Blue and white on the outside and red and blue on the inside. Just the way sugar addicts like it.

Pop-Tarts is also sponsoring the American Idols Live! tour. The deal also includes online advertising and promotional appearances from "idols" at certain events.