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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

McDonald's to Make Uniforms More Street Friendly

Tuesday July 5, 2005
Fast food giant McDonald's wants to see tired work uniforms transformed into fashion savvy streetwear. So who else would the company enlist for help?

P. Diddy, Russell Simmons and Tommy Hilfiger are all being considered for the uniform makeover. McDonald's marketing execs say they are just in the planning stages at this point but an estimated $80 million would go into dressing workers at the company with the largest amount of youth employees in the world.

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