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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Nicole Richie's New Ad Campaign

Friday August 5, 2005
Nicole Richie has extended her Bongo Jeans contract for a second year but not without getting a new co-star. Her fiance Adam Goldstein will appear in print ads with Richie to help launch a new line of men's apparel.

The ad campaign hits Seventeen, Elle Girl and Rolling Stone in September. Instructions for the photo shoot were to just "act natural" so the couple wil be seen doing a lot of kissing in the various ads.

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