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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

New Zealand Pizza Restaurant Targets President Bush

Tuesday August 16, 2005
New Zealand's Hell Pizza has been causing a worldwide controversy with its billboards attacking President Bush. The first outdoor ad showed a picture of Bush with the tag line, "Even Hell Has Its Standards."

A second ad has a much racier tag line that could be considered offensive. (You can read that tag line here if you're not easily offended). Outdoor Advertising New Zealand is making a decision on whether the second ad needs to be pulled.

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