Fran Drescher's Stylin' with Old Navy
Thursday July 31, 2003
She doesn't have a speaking part, unless you count her famous The Nanny laugh, but Fran Drescher's starring in new Old Navy commercials launching today. The spot spoofs Leave it ... Read More
Lamisil Tests the Gag Reflex
Wednesday July 30, 2003
How many of you have seen this little guy? He's the new creepy spokesfreak, if you will, for Lamisil. His name is Digger and he shows up in commercials ... Read More
Kobe Bryant's Endorsement Deals
Tuesday July 29, 2003
From the day Kobe Bryant was accused of sexual assault, his endorsement deals have been in question. Take an in-depth look at each of his deals and what companies have ... Read More
Bob Hope Dies but the Advertising Legend Lives On
Monday July 28, 2003
Comedian, actor and pitchman Bob Hope passed away at the age of 100. He first got a taste of how fast he could move products with The Bob Hope Pepsodent ... Read More
When Publicity Stunts Go Bad
Monday July 28, 2003
It was all in good fun, she says. But WNBA player Sue Bird canceled her wager with sports radio host Mitch Levy. If Bird lost the bet, Levy would spank ... Read More
What You're Reading
Friday July 25, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Snapple Gets Sexy
Television Advertising: Sights, Sounds & Sales!
Advertising ... Read More
IAB Pops Pop-Ups
Thursday July 24, 2003
Yes, they're annoying. We've all been attacked by the renegade pop-up. That pop-up ad that just won't seem to go away. Or worse,
you try to close it and you're attacked ... Read More
More Drugstores Drop Ephedra Diet Pills
Wednesday July 23, 2003
CVS and Eckerd will stop selling all diet products containing the controversial herb ephedra. The drugstores had already stopped advertising they carried products containing ephedra. Walgreens, the number one drugstore ... Read More
You Have 1 Message Waiting for You
Tuesday July 22, 2003
You've probably seen these ads. Now DoubleClick Inc. is facing a nationwide class action lawsuit for allegedly deceiving "millions of unwitting Internet users" to click through the "tens-of-millions of deceptive ... Read More
Kobe Bryant Buzz
Monday July 21, 2003
Now that Kobe Bryant's been charged with sexual assault, how will his endorsement deals be affected? Speak out:
Splattered1 says: "Could anyone effectively market him after he's allegedly attacked a woman?"
400lbgorilla ... Read More
Heineken Shows Heinie to Other Beer Companies
Monday July 21, 2003
Heineken USA will launch a new commercial today aimed directly at other beer companies. The ad, titled "Rooftop," is set around a rooftop concert complete with blonde triplets, kegs of ... Read More
How to Create a Newsletter
Friday July 18, 2003
Get more customers by creating a newsletter. Not sure where to start? Walk through the creation process step-by-step and learn how planning your newsletter is vital to your success.
Madonna and the Gap
Thursday July 17, 2003
No it's not a teeth joke. Madonna will star in Gap commercials in a new multimillion dollar ad campaign beginning this fall. She will also use the venture to promote ... Read More
Kobe Bryant's Ad Deals Could Suffer
Wednesday July 16, 2003
Allegations of sexual assault could taint Kobe Bryant's marketability. Nike, McDonald's, Spalding, Sprite and Upper Deck combine to give Bryant $20 million a year in endorsement deals. But experts say ... Read More
Land an Agency Interview
Tuesday July 15, 2003
Can't seem to get your foot in the door of an ad agency? It's the old Catch-22. Can't get agency experience without a job in an agency and you can't ... Read More
Yahoo Goes Shopping
Monday July 14, 2003
Yahoo is taking over Overture Services in an estimated $1.6 billion deal. With Overture being a search-engine based ad system, Yahoo hopes the aquisition will catapult it high above Google ... Read More
How's Your Web Site?
Friday July 11, 2003
Web design doesn't matter. It's the products you're selling, right? Not according to a new survey. A whopping 65-percent say they won't shop from a poorly designed Web site. But ... Read More
PETA Sues KFC
Thursday July 10, 2003
People for the Ethical Treatment of Animals has filed suit against Yum Brands for statements made on KFC's Web site, saying KFC is not properly advertising
the fast food chain's treatment ... Read More
How About a Do Not Spam List?
Wednesday July 9, 2003
Aren't you just sick of spam? The new Do Not Call list is getting an overwhelming response for consumers not wanting to be bothered by unsolicited phone calls. Why not ... Read More
Spike Settles Suit
Tuesday July 8, 2003
Spike Lee settled his suit with Viacom, putting an end to the "SpikeTV" controversy. Lee, whose real name is Shelton Jackson Lee, said the company was trying to cash in ... Read More
Haven't We Had Enough of Reality?
Monday July 7, 2003
Show of hands: has anyone in America not been on a reality show yet? Don't give up hope. There is - yet another - reality show
in the works. Classmates.com is ... Read More
Do I Look Fat?
Saturday July 5, 2003
Kraft Foods is restructuring its advertising and marketing efforts to promote "appropriate eating behaviors and active lifestyles" for children. There won't be any more posters or product sampling in schools ... Read More
Google Releases New Toolbar
Friday July 4, 2003
The new Google toolbar is loaded with features, including an option to automatically block pop-ups. But wait. Pop-ups are good, right? We may hate them but a recent study shows ... Read More
Creating a Freelance Contract
Thursday July 3, 2003
Your contract is your friend! Sure, we'd like to think everyone will pay on time, our copy will be perfect so there won't be any need for 1,000 revisions or ... Read More
Where is Advertising Heading?
Wednesday July 2, 2003
Now there's a loaded question. Between interactive television, technology to filter out ads and the evolution of the Internet, can anyone predict just where advertising is taking us? And just ... Read More
Taco Bell Hits the Airwaves
Tuesday July 1, 2003
Hold on to your stomach. Taco Bell is introducing a Chicken Caesar Grilled Stuft Burrito with a new commercial. The spot features a race car driver in the pit but ... Read More
