Earthlink Sues Spammers
Thursday August 28, 2003
We've talked about how great a Do Not Spam list would be. One Internet Service Provider (ISP) has taken action. More on a new federal lawsuit in this special ... Read More
Anna Kournikova Inks Two Endorsement Deals
Wednesday August 27, 2003
Tennis star Anna Kournikova has been busy over the past few days. She's inked two more endorsement deals.
She'll be the face of the Multiway Sports Bra from Britain's Shock ... Read More
Promos
Tuesday August 26, 2003
This Week's Top Articles
Monday August 25, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Celebrity Endorsement Deals Gone Astray
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Advertising ... Read More
Sprite Signs LeBron James
Friday August 22, 2003
NBA star LeBron James has picked up a new endorsement deal with Sprite and Powerade. Company execs say the six year deal has nothing to do with Kobe Bryant's situation. ... Read More
Anti-KFC Billboard Goes Up
Thursday August 21, 2003
After being rejected in cities across the U.S., an anti-KFC billboard is now up in Montgomery, Alabama. The billboard shows Colonel Sanders with a bloody butcher knife about to slaughter ... Read More
This Week's Top Articles
Wednesday August 20, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Kobe Bryant's Endorsement Deals
Advertising Vs. Public Relations
Snapple Gets Sexy
Getting Your Freelance ... Read More
The New Taste of LifeSavers
Tuesday August 19, 2003
The votes from a major LifeSavers Web promotion are in. Raspberry, watermelon and blackberry will replace orange, lemon and lime. Pineapple and cherry escaped eviction from the LifeSavers roll. ... Read More
Blackout Hits Advertising Industry
Monday August 18, 2003
Advertisers across the country are scrambling to find out how much the biggest blackout in U.S. history affected them. And networks and network affiliates are taking a big financial hit ... Read More
Kobe Bryant Coverage
Thursday August 14, 2003
Kobe Bryant is one of the hottest search terms on the Internet. Now you can get everything Kobe right here. From articles on his endorsement deals to coverage of his ... Read More
Trading Spaces Trades Spaces
Wednesday August 13, 2003
Home Depot will become the new Trading Spaces sponsor by the end of the year. Lowe's decided not to renew its contract, after sponsoring the show for the first three ... Read More
Celebrity Endorsement Deals Gone Astray
Tuesday August 12, 2003
Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers. From Madonna to Magic, take a look ... Read More
This Week's Top Articles
Monday August 11, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Kobe Bryant's Endorsement Deals
Advertising Vs. Public Relations
Advertising Trivia
Television Advertising: Sights, Sounds ... Read More
Unemployment is Down, Starbucks is Up
Friday August 8, 2003
People heading back to work are pouring, no pun intended, into Starbucks. Unemployment has hit a five month low and Starbucks profits are up 23 percent. The specialty coffee retailer ... Read More
Show Off Your Stuff
Thursday August 7, 2003
AD:TECH is holding its seventh annual AD:TECH Awards. Categories include:
Best Consumer Campaign
Best Business-to-Business Campaign
Best Branding Campaign
Best Audience Building Campaign
Best Direct Response Campaign
Best Banner Advertisement
Best Large Format Ad
Best Use of ... Read More
New Maytag Man
Wednesday August 6, 2003
Gordon Jump, of WKRP in Cincinnati and more recently known as the Maytag man, is retiring from the business. The 71-year-old actor became the Maytag Repairman in 1988, replacing the ... Read More
Nutella Drops Kobe
Tuesday August 5, 2003
Ferrero, the maker of the Italian chocolate spread Nutella, announced the company will not renew its contract with Kobe Bryant. Bryant's image on labels and other promotions are being "phased ... Read More
This Week's Top Article Reads
Monday August 4, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Getting Your Freelance Start
Snapple Gets Sexy
Television Advertising: Sights, ... Read More
Applebee's Partners with Weight Watchers
Friday August 1, 2003
The battle of the bulge just got weaker and strategic partnering just got stronger. Applebee's and Weight Watchers are teaming up to offer low-calorie menu items. The American Medical Association ... Read More
