Copywrite
Tuesday September 30, 2003
Spammers Vs. Anti-Spammers
Monday September 29, 2003
Three anti-spam Web sites have shut down after being attacked by suspected spammers. The fight against spammers has been heating up lately. Earthlink's suing another wave of alleged spammers. California ... Read More
Advertisers Stay Even Without John Ritter
Thursday September 25, 2003
Advertisers are sticking with 8 Simple Rules for Dating My Teenage Daughter, despite show star John Ritter passing away. ABC decided to continue the show and advertisers are supporting the ... Read More
This Week's Top Articles
Wednesday September 24, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Snapple Gets Sexy
Advertising Trivia
Kobe Bryant's Endorsement Deals
Celebrity ... Read More
Group Says Honda Ads Promote Suicide
Tuesday September 23, 2003
A commercial for the new Honda Accord has been pulled in Australia after a mental health advocacy group said the commercial trivialized suicide. The commercial featured an old Accord owner ... Read More
Friends Pulls Highest Price Tag
Monday September 22, 2003
For the second year in a row, the hit sitcom Friends has the highest price tag for ad time. A :30 spot currently goes for around $473,500. Last year's ads ... Read More
Movie Ads Move from Newspaper to Internet
Wednesday September 17, 2003
The number of movies advertised in the newspaper is down. The number of movies advertised on the Internet is up. Industry pros have been cutting back on newspaper ad spending ... Read More
PR
Tuesday September 16, 2003
This Week's Top Articles
Monday September 15, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Ford Sinks More Than $100 Million ... Read More
Judge Rules in Favor of Pop-Up Software
Friday September 12, 2003
U-Haul's feeling deflated after a judge popped the rental company's lawsuit against WhenU's pop-up software. When consumers visit U-Haul, WhenU's software launches
pop-ups for competitors. The software monitors a Web user's ... Read More
Remembering September 11, 2001
Thursday September 11, 2003
Madison Avenue took a back road and advertisers found themselves in very sensitive situations. Revisit the effects of September 11 in this article written just days after the tragic events.
Martha Stewart Living Loses Advertisers
Wednesday September 10, 2003
Omnimedia's Martha Stewart Living is losing heavy advertiser support. Many advertisers who spent $1 million or more in 2002 have spent little or nothing in the magazine this year. Unilever, ... Read More
Those Wacky Mascots
Tuesday September 9, 2003
Who's got a mascot? Better yet, who doesn't? Between MSN's butterfly, M&M's motley candies and Arby's talking oven mitt, companies are flocking to a variety of mascots to represent them. ... Read More
This Week's Top Articles
Monday September 8, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Earthlink Sues Spammers
Advertising Vs. Public Relations
Getting Your Freelance Start
Advertising Trivia
Kobe ... Read More
KFC Asks Consumers to Play Ad Agency
Thursday September 4, 2003
Despite the PETA lawsuit against KFC or maybe because of the negative light the lawsuit's shedding, KFC is kicking off a promotion that puts consumers in the director's chair and ... Read More
Justin Timberlake the New Ronald McDonald
Wednesday September 3, 2003
Singer Justin Timberlake has inked an estimated $6 million deal with McDonald's to help the fast food chain promote the new "I'm Lovin' It" tag line. The campaign launches this ... Read More
Ford Sinks $100 Million into New Ad Campaign
Tuesday September 2, 2003
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new ad campaign, Ford Motor Division's largest advertising tab in the ... Read More
This Week's Top Articles
Monday September 1, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Celebrity Endorsement Deals Gone Astray
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Advertising ... Read More