Kobe and Shaq Feud: Real or Publicity Stunt?
Friday October 31, 2003
L.A. Lakers teammates Kobe Bryant and Shaquille O'Neal have been taking jabs at each other through media outlets recently. The feud has history but in light of Bryant's sexual assault ... Read More
This Week's Top Articles
Thursday October 30, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Celebrity Endorsement Deals Gone Astray
Kobe Bryant's Endorsement Deals
Advertising ... Read More
Answers to Do Not Call List Questions
Tuesday October 28, 2003
Questions about the Do Not Call list? From its effects on the telemarketing industry to what to do if you need to file a complaint, get answers to your questions ... Read More
High Price Tag for Sex and the City Sponsors
Friday October 24, 2003
Ad buyers wanting to get in on Sex and the City will have to fork over big bucks. Turner Broadcasting Co. is asking for $50 million from a major sponsor ... Read More
This Week's Top Articles
Thursday October 23, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Celebrity Endorsement Deals Gone Astray
Advertising ... Read More
Pamela Anderson Urges KFC Boycott
Monday October 20, 2003
KFC has been the target of ongoing allegations regarding the company's treatment of chickens. Pamela Anderson has joined in the fight,
writing an open letter (PDF File) to KFC and calling ... Read More
This Week's Top Articles
Friday October 17, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Celebrity Endorsement Deals Gone Astray
Kobe Bryant's Endorsement Deals
Advertising ... Read More
Direct Mail's Deadly Sins
Tuesday October 14, 2003
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes ... Read More
McDonald's Ads Fall Flat
Monday October 13, 2003
Shortly after McDonald's released its new tag line of "I'm Lovin' It," the fast food chain inked a deal with Justin Timberlake to promote that new tag line.
But the ... Read More
This Week's Top Articles
Thursday October 9, 2003
The stats are in and here are your top five favorite advertising articles of the week:
High Profile Lawsuits - The Ultimate Publicity
Advertising Vs. Public Relations
Advertising Trivia
Getting ... Read More
Martha Off the Hook?
Wednesday October 8, 2003
Martha Stewart's attorneys have filed a motion to have the obstruction of justice and securities fraud charges against their client dropped. The motions lay the foundation for appeals mainly because ... Read More
Pepsi Sees Profits
Tuesday October 7, 2003
PepsiCo reports an increased quarterly profit of 15 percent. The rise in profits comes from snack foods as well as the company's new additions to its beverage line. Soft drinks ... Read More
This Week's Top Articles
Wednesday October 1, 2003
The stats are in and here are your top five favorite advertising articles of the week:
High Profile Lawsuits - The Ultimate Publicity
Advertising Vs. Public Relations
Getting Your Freelance ... Read More