Tip of the Week: Check for Specials on Banner Ads
Wednesday December 31, 2003
As you and your advertising budget enter the New Year, be sure you know what you're getting. Before you purchase banner ad space on the Web, ask if you're buying ... Read More
Kobe Bryant's Case Voted Top Sports Story of the Year
Wednesday December 31, 2003
The case of Lakers superstar Kobe Bryant has been voted the number one AP sports story of the year. Bryant, who's worth millions on the court and in endorsement deals, ... Read More
Tip of the Week: Negotiating Pay
Tuesday December 30, 2003
How much is your job worth? It's a question that depends on a number of factors: what city you live in, your experience and even what others in your area ... Read More
Chevy: An American Revolution
Tuesday December 30, 2003
Chevy's dropping We'll Be There as its tag line and picking up An American Revolution. A Chevrolet spokesperson says they wanted to use a new tag line that promoted a ... Read More
Tip of the Week: Leave on a Positive Note
Monday December 29, 2003
Thinking of leaving your current job? Whether you're going to work for another ad agency or quitting the industry altogether, leave on a positive note. Although it may be extremely ... Read More
Hervey Sues HealthSouth
Monday December 29, 2003
The Wonder Years star Jason Hervey is suing his former employer for severance pay. Hervey was terminated from his position as the senior vice president of media and communications at ... Read More
Tip: No-Compete Clauses
Friday December 26, 2003
Heading down the street to work for a competing ad agency? Unless you've signed a no-compete clause, you're free and clear to cross over to the other side. But some ... Read More
Tip of the Week: Happy Holidays - Plan for Spring and Summer Promotions
Thursday December 25, 2003
Have a happy holiday season! Enjoy the day and remember, it's time to start planning for your spring and summer campaigns. Depending on your company's goals, don't forget sponsorships, online ... Read More
Tip of the Week: A Call to Action is Key
Wednesday December 24, 2003
No matter what you're selling, you've got to have a call to action. Free trial. Hurry! Offer ends soon. Call today. Without a call to action, any ad campaign will ... Read More
Tip of the Week: Start a Newsletter
Tuesday December 23, 2003
Keep your company on your customers' minds. Send a newsletter periodically to stay ahead of your competition. Before you create your newsletter, you want to make sure you've planned it ... Read More
Oops! You Forgot the Holidays: Ideas for Your Clients
Tuesday December 23, 2003
With all the shopping, wrapping, baking and just plain holiday madness, did you forget one of the most important people? Your clients. Use these tips for what you can do ... Read More
Tip of the Week: Promos for Golfers
Monday December 22, 2003
As companies begin preparing for spring promotions, many focus on charity and sponsored golf tournaments. Instead of just being a sponsor, be an active sponsor. Have cards printed with your ... Read More
This Week's Top Articles
Friday December 19, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Companies Ditch Celebrity Endorsements
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Celebrity Endorsement ... Read More
Tip of the Week: Intern
Friday December 19, 2003
Many people scoff at the idea of interning at an agency. "If you don't get paid, why bother?"
You might think of Friends
and how Chandler Bing (Matthew Perry) decided to ... Read More
Dodge Pulls Sponsorship of Lingerie Bowl
Friday December 19, 2003
Models wearing lingerie will play football in a pay-per-event during the Super Bowl. But the event will take place without Dodge's sponsorship.
The company withdrew after taking some heat for ... Read More
Tip of the Week: Realistic Goals
Thursday December 18, 2003
One of the most common misconceptions in the advertising industry is that anyone can write an effective ad or come up with a powerful advertising campaign. For this reason, many
newcomers ... Read More
Tip of the Week: Link Exchanges
Wednesday December 17, 2003
Link exchanges help you expand your Web site's reach to countless consumers. Since Web sites show up on search engines through various keywords, you increase your chances
of finding consumers who ... Read More
Tip of the Week: Create a Marketing Plan
Tuesday December 16, 2003
You want to start a business so all you need is a desk, chair and an idea - right? Many businesses fail before they even get off the ground. Regardless ... Read More
Norelco Sues Remington Over Ad Campaign
Monday December 15, 2003
Electric razor competitors Norelco and Remington are embroiled in a lawsuit over Remington's ad campaign. Norelco says the Titanium Microscreen Ultra electric razor ads are deceiving customers into thinking the ... Read More
Tip of the Week: Candy Jars
Monday December 15, 2003
Candy jars are one of the most popular, low-cost ways to advertise your company. These jars feature your company's name and logo and are perfect gifts for your customers that ... Read More
This Week's Top Articles
Thursday December 11, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Celebrity Endorsement Deals Gone Astray
Your ... Read More
Abercrombie & Fitch Pulls Catalog
Wednesday December 10, 2003
Racy catalogs are off the shelf at Abercrombie & Fitch. The clothing retailer pulled its holiday edition of the catalog, causing advocacy groups to celebrate and people with a copy ... Read More
Google Drops Questionable Pharmacy Ads
Wednesday December 10, 2003
Search engine Google will no longer accept ad dollars from unlicensed pharmacies. The decision comes after Yahoo and MSN decided to drop these types of ads and in combination with ... Read More
President Bush Expected to Sign Anti-Spam Bill
Tuesday December 9, 2003
Congress has approved the anti-spam bill that would prohibit unsolicited junk mail from hitting your inbox. Since the national Do Not Call list went into effect, representatives have been looking ... Read More
Companies Ditch Celebrity Endorsements
Tuesday December 9, 2003
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Michael Jackson's Sponsorships and Endorsements Practically Impossible
Monday December 8, 2003
Some have called Michael Jackson's behavior in the past nothing short of odd. But recent claims of child molestation have the pop singer looking at big legal bills and no ... Read More
Pre-Paid Internet On the Rise
Friday December 5, 2003
From traveling business professionals to people without a credit card, pre-paid Internet access is being pushed to everyone who surfs the net. AOL's seeing results by offering a pre-paid kit ... Read More
This Week's Top Articles
Thursday December 4, 2003
The stats are in and here are your top five favorite advertising articles of the week:
Advertising Vs. Public Relations
Kobe Bryant's Endorsement Deals
Your Marketing Plan
Celebrity Endorsement Deals ... Read More
Chrysler Puts the Brakes on Celine Dion Ads
Tuesday December 2, 2003
Chrysler's ad campaign featuring singer Celine Dion turned great sales...for the star, that is. Just one year after signing a three year, $14 million deal with Dion, Chrysler has decided ... Read More
A Do Not Spam List Could Be on Its Way
Monday December 1, 2003
The hypothetical How about a Do Not Spam list? question could become a reality. The Senate approved the Schumer bill, which would
ban most unwanted commercial Emails. The House will vote ... Read More