Presidential Candidates Turn to Web Ads
Friday February 27, 2004
President Bush and Democrat John Kerry are turning to the Internet to convince Americans to vote for them. Their approach is a Web video Emailed to millions of Democrats and ... Read More
Eminem Sues Apple Over Ad
Thursday February 26, 2004
Eminem says he could get $10 million for endorsing a product. And that's why he says he's suing Apple, MTV's parent company Viacom and advertising agency TBWA/Chiat/Day.
The copyright infringement lawsuit ... Read More
A-Rod's Endorsement Potential Boosted with NY Move
Tuesday February 24, 2004
Now that Alex Rodriguez is setting up shop in New York, his endorsement deals could double his off the field income. That's good news to the MLB who's trailing other ... Read More
Low Tech Hack Leads to High Tech Trouble
Monday February 23, 2004
When Pepsi and Apple iTunes teamed up to give away 100 million free song downloads, they didn't expect the promotion to result in hacking. Low tech hacking, that is.
Specially ... Read More
AOL and EarthLink Take Spam Attack One Step Further
Friday February 20, 2004
Internet service providers AOL and EarthLink are leading the way in the legal fight against spammers. AOL has filed a lawsuit against Connor Miller Software in Florida. The suit was ... Read More
Beware of the Do Not Spam Scam
Thursday February 19, 2004
Be on the lookout for Web sites that appear to be the Do Not Spam Registry but are really nothing more than another place for spammers to get your Email ... Read More
Palmolive's Madge Dies
Wednesday February 18, 2004
Actress Jan Miner has died at the age of 86. Miner rose to fame as a stage actress but most people know her best as Palmolive's Madge. She played the ... Read More
Goldfish Trim Fat
Tuesday February 17, 2004
Pepperidge Farm Goldfish will scale back on transfatty acids. The new Goldfish crackers will hit the shelves by September of this year. The health care craze, specifically Atkins diet awareness, ... Read More
AT&T Ad Sparks Protest
Friday February 13, 2004
An AT&T Wireless full page newspaper ad has the company being accused of "reinforcing a racial slur." The ad promotes the company's reduced international rates with the letters "JAP" to ... Read More
Super Bowl Commercials - Touchdowns and Fumbles
Tuesday February 10, 2004
How did this year's Super Bowl ads stack up? Industry pros from top advertising agencies weigh in.
High School Girl Asked to Quit Hooters Job
Monday February 9, 2004
High school senior Laura Williams has been asked to quit her work study job at Hooters. Superintendent Michael Moore says the job is inappropriate for the work study program.
Williams ... Read More
Tip of the Week: Ad Agency Interviews
Friday February 6, 2004
As with any interview, be on time. Look sharp. Even if the agency's finest are wearing blue jeans, that doesn't mean you should show up in your favorite pair with ... Read More
Google Advertising Pays Off
Friday February 6, 2004
Retailers are turning to Google for their advertising. One company spent $200 a month to get their business to show up when their specified search terms were typed in. Within ... Read More
Wal-Mart Steps Up PR to Protect Image
Thursday February 5, 2004
Wal-Mart is taking a stance against critics who say the retailer is taking away business from local companies and sending jobs to sweat shops out of the country. Execs at ... Read More
Tip of the Week: Hiring Freelancers - The Process
Thursday February 5, 2004
Hire a freelancer using the same evaluation process as you would an employee - with the exception being that you're not actually hiring someone you'll pay benefits. A freelancer is ... Read More
AOL May Ask for Super Bowl Refund
Wednesday February 4, 2004
Super Bowl Halftime Show sponsor AOL may ask for a refund after Janet Jackson's breast was exposed during her performance. The company says it won't be able to broadcast the ... Read More
CBS Will Use "Enhanced" Tape Delay for the Grammys
Wednesday February 4, 2004
CBS will use an "enhanced" tape delay during Sunday's Grammys to avoid a repeat of Janet Jackson's revealing performance during the Super Bowl Halftime Show. The network made no mention ... Read More
Tip of the Week: Hiring Freelancers - The Purpose
Wednesday February 4, 2004
No matter what your company needs - a brochure, print ad or even a commercial - a freelancer can help you achieve your goals. Freelancers work directly with you, usually ... Read More
Damage Control Instant After Janet Jackson's Breast Exposed
Tuesday February 3, 2004
Within minutes of Janet Jackson's breast being exposed during the Super Bowl XXXVIII Halftime Show, The NFL, CBS and MTV all issued press releases saying the incident was unintentional.
CBS ... Read More
Tip of the Week: SPEC Ads When You Have No Clips
Tuesday February 3, 2004
SPEC (or Speculative) ads are ads you've written on your own. This is ideal for those who don't have any published materials to include in your portfolio. Get more help ... Read More
Tip of the Week: Don't Cold Call
Monday February 2, 2004
Whether you're trying to land a position in an ad agency or gain freelance work, don't call a Creative Director or other manager out of the blue. If you must ... Read More
