Political Advertising Volleys Between Candidates
Wednesday March 31, 2004
Since political ads between for President Bush and Democratic presidential front-runner John Kerry hit the airwaves and the Web in early March, they've each taken a shot or two at ... Read More
Mid-Calorie Cola On Its Way
Tuesday March 30, 2004
Coca-Cola will introduce a new mid-calorie cola in the midst of a soda-saturated market. C2, tested under the name Coke Ultra, will have half of the sugar and carbohydrates as ... Read More
NASCAR's Kevin Harvick Signs Endorsement Deal
Friday March 26, 2004
Kevin Harvick, NASCAR's 2001 Rookie of the Year, will be endorsing a new line of sneakers from Lugz. Harvick acknowledges that the sneaker deal is something you'd expect to see ... Read More
Submit Your Advertising or PR Question
Thursday March 25, 2004
Have a question about advertising or public relations? Submit your question and get answers.
Getting the Most Out of Your Internship
Tuesday March 23, 2004
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
All-You-Can-Eat Promotions Leave Red Lobster Feeling Empty
Monday March 22, 2004
Red Lobster will cut back on its all-you-can-eat promotions. Execs for the seafood restaurant say the promotions helped drive people to their locations but heavily cut into the profits. The ... Read More
Submit Your Advertising or PR Article
Friday March 19, 2004
Have an article on advertising or PR you'd like to share? Submit your article through the online submission form.
Commercials of Interest
Thursday March 18, 2004
Audi's spoof of "The Graduate." The Bush campaign's controversial commercial showing images of a flag draped over a 9/11 victim. The Orkin man goes back to school. AdAge.com has clips ... Read More
High Profile Lawsuits - The Ultimate Publicity
Wednesday March 17, 2004
Companies involved in lawsuits can find themselves getting more exposure than they normally would. Take a look at some high-profile lawsuits that have created national publicity for plaintiffs and defendants.
Anti-Drug Campaign Targets Parents
Monday March 15, 2004
The U.S. government has released a new anti-drug ad campaign targeting parents. Previous anti-drug ads targeted kids and did little to discourage teens and young adults from using drugs. The ... Read More
Major Internet Companies Team Up to File Suits Against Spammers
Wednesday March 10, 2004
America Online, EarthLink, Microsoft and Yahoo have joined forces to file six lawsuits against spammers. The suits are against hundreds of people, accusing them of violating the new federal law ... Read More
Review: The Copywriter's Handbook
Wednesday March 10, 2004
Looking to start your career as an advertising copywriter? The Copywriter's Handbook could be the answer.
Promoting Your Book
Tuesday March 9, 2004
It's one of the most common questions received. Authors want to write, they don't want to promote. But to generate sales, you have to get out there and aggressively promote ... Read More
Bob Vila Site Sued Over Spam
Monday March 8, 2004
Internet service provider Hypertouch is suing the owners of BobVila.com for allegedly sending unsolicited Emails to the ISP and its clients. The suit claims the defendants violated the Can-Spam bill ... Read More
Bush Camp Defends 9/11 in Re-Election Ads
Thursday March 4, 2004
Bush's new commercials feature images of the World Trade Center attacks, saying they're appropriate for his re-election campaign and the war on terror. But some families who lost loved ones ... Read More
Elle Macpherson's Lingerie Line Ad Banned
Thursday March 4, 2004
A print ad appearing in Vogue for supermodel Elle Macpherson's lingerie line has been banned after consumer complaints.
The ad featured a model with her thumbs hooked into her underwear. The ... Read More
Political Ads Hit the Airwaves
Wednesday March 3, 2004
The presidential election is heating up and new political commercials hope to gain your vote. Democratic presidential front-runner John Kerry has already spent $6.9 million on TV ads. Bush has ... Read More
Nike Asks "What If?"
Tuesday March 2, 2004
Sports stars are suiting up for a new Nike ad campaign. The What If? ads will feature popular athletes playing sports they're not known for. You'll see
Andre Agassi playing baseball, ... Read More
