The Four Seasons of Publicity
Tuesday April 27, 2004
Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December.
"The Apprentice" a 15-Episode Kwame Commercial
Tuesday April 27, 2004
Kwame Jackson didn't get to hear "You're Hired" from Donald Trump but the exposure has garnered him a plethora of job offers. Jackson calls his second place finish on The ... Read More
Alcohol Advertising Reaching More Teens
Monday April 26, 2004
Alcohol advertising is up and so is its effect on underage drinkers. Georgetown University's Center on Alcohol Marketing and Youth has released a report showing alcohol advertising rose 39 percent ... Read More
Clairol Faces Boycott if "The Apprentice" Contestant Hired
Thursday April 22, 2004
You didn't even have to watch the first season of The Apprentice to know who Omarosa Manigault-Stallworth is. Clairol took notice too and is considering putting her in some of ... Read More
First Ads, Last Tobacco Ads and Longest Breaking News
Tuesday April 20, 2004
When was the first brochure created? When did the last tobacco ad air? What's the longest breaking news story? Find out the answers in the latest Ask Apryl feature.
Maryland Passes Tough Anti-Spam Bill
Monday April 19, 2004
Lawmakers in Maryland are taking aim at high volume spammers. They passed a bill to punish violators with penalties of three to ten years in jail and fines ranging from ... Read More
Marketers Want Product Placement in Magazines
Wednesday April 14, 2004
With product placement in books, movies, TV shows and video games, marketers want to open up editorials in print magazines to product placements. Industry pros call this church-and-state separation hurtful ... Read More
Wal-Mart Pulls Statue of Liberty Sponsorship Project
Tuesday April 13, 2004
Wal-Mart has pulled out of a deal to sponsor the re-opening of the Statue of Liberty. The decision came as a Senate committee is looking into the Statue of Liberty-Ellis ... Read More
Victoria's Secret Pulls Plug on Fashion Show
Monday April 12, 2004
The FCC crackdown on indecency has Victoria's Secret rethinking its branding strategy. Chief Creative Officer Ed Razek says the lingerie company won't be broadcasting anymore fashion shows on TV. He ... Read More
Political Ads of 2004
Wednesday April 7, 2004
Missed one of the many political ads airing for Bush or Kerry? USAToday.com has a library of the ads.
Independent Group Says Political Ads Don't Contain Facts
Tuesday April 6, 2004
Annenberg Political Fact Check has been analyzing political ads both Bush and Kerry have released. Fact Check says there are a number of exaggerations and misleading statements hitting the airwaves. ... Read More
Job Growth Highest in Four Years
Monday April 5, 2004
Job growth went up in March, according to a Labor Department report. The report shows non-farm payrolls rose 308,000 in March, the highest since April 2000.
Companies added 205,000 jobs ... Read More
1,500 School Newspapers to Accept National Ads
Friday April 2, 2004
Campus Media Group and J & S Printing have entered into a deal that will open up 1,500 high school newspapers to national advertisers. The deal gives schools cash or ... Read More