This week's career tip comes straight from the Ask Apryl mailbag: Q: What does SPEC stand for? A: SPEC is short for speculative ad. It's an ad you're writing on your own to ... Read More

The stats are in and here are your top five favorite advertising articles of the week: Six Myths About a Career in Advertising 10 Differences Between Advertising and Public Relations ... Read More

Advertisers will increase ad spending to $16.1 billion in online advertising by 2009, according to JupiterResearch. That's double what advertisers are spending now. Internet advertising spending continues to grow, expected ... Read More

Are you investing in good giveaway items to promote your business or are you wasting money by not gaining customers? Guest author Susan Friedmann shares ten tips you can use ... Read More

It's a question that haunts freelancers - especially those new to the field. And it doesn't help that your rates depend on your experience as well as the city you ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

Subway Restaurants is shifting 1/5 of its ad budget to raise awareness of childhood obesity. The new Subway F.R.E.S.H. Steps campaign is designed to help introduce healthier lifestyles to children. ... Read More

The Academy of Motion Picture Arts and Sciences wants a crackdown on negative ads that bash the competition to prep for The Academy Awards. The ban comes as a cleanup ... Read More

The Sci Fi Channel and NBC Universal admit a three hour program promoted as an unauthorized documentary of director M. Night Shyamalan was really just a publicity stunt to hype ... Read More

Q: If my words are brilliant, but my drawing terrible, how do I arrange a good spec ad? A: Clients looking for a copywriter aren't interested in your graphic design ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

Another celebrity endorsement deal gone astray.Weight loss company Slim-Fast has dropped Whoopi Goldberg after she made risque anti-Bush remarks at a John Kerry fundraiser. Slim-Fast execs say they've pulled her ... Read More

Time for a fact check. Get ready to shed some light on a career surrounded by many myths in Six Myths About a Career in Advertising.

When sending your direct mail campaign through regular mail, you need to plan out your mailing schedule to increase your chances of getting your direct mail noticed. Avoid plans for ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Ways to Get a Job at an Advertising Agency Advertising Vs. Public Relations ... Read More

Former campaign rivals President Bush and Senator John McCain are teaming up to keep the White House Republican. A new ad will feature John McCain in his recent campaign efforts ... Read More

Michael Moore has vowed to run his controversial documentary, Fahrenheit 9/11, through November in hopes of ousting President Bush from the White House. But ads for the movie may be ... Read More

What would you do if your yellow pages listing was left out of the year's phone book by accident? Ask Apryl has the answer.

The stats are in and here are your top five favorite advertising articles of the week: Advertising Vs. Public Relations 10 Ways to Get a Job at an Advertising Agency ... Read More

Pepsi Edge will officially get its first air time starting this weekend during the Pepsi 400 NASCAR race on FOX as more soda ads flood the market. The ad ... Read More