Advertisers want to cash in on the millions of people who practice yoga. Ford Motor Company, Pfizer and Clairol are just some of the big companies taking out their first ... Read More

Singer Beyonce Knowles has signed a $4.7 endorsement deal with L'Oreal. The five-year contract calls for her to work 10 days a year for photo shoots and to make promotional ... Read More

Sending your Email advertising campaign is a low-cost method to advertising your company and its products/services. But you have to do this responsibly or you could find yourself violating new ... Read More

President Bush says he wants to join Republican Senator John McCain in the fight against political ads by outside groups. The announcement comes just weeks after McCain called for Bush ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

Chrysler has pulled its sponsorship of Donald Trump's The Apprentice, citing NBC's second season price tag as "too much money." NBC has offered other automakers the same $50 million deal ... Read More

Freelance copywriters are their own boss and work on a variety of projects. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting ... Read More

Negotiating your salary for an in-house agency position or rate for a freelance project is never easy. You want the gig but you don't want to scare anyone off by ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

The John Kerry camp has released a :30 spot in response to a :60 ad claiming he has lied about his military career and betrayed other veterans of the Vietnam ... Read More

Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.

President Bush won't give Senator John McCain his wish. McCain, who's also campaigning for the President, wanted Bush to condemn a new anti-Kerry ad released by Vietnam veterans that claims ... Read More

This week's tip comes from the Ask Apryl mailbag: Q: What is the most basic definition of PR? A: Generating free publicity for your clients. Of course, public relations is so ... Read More

NBC was feeling the heat of the torch about two weeks ago when 10 percent of 2004 Summer Olympic ad space was still unsold. With the opening ceremony starting tomorrow, ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to ... Read More

A new publicity stunt will turn the back side of 16,000 U.S. quarters into peel-off ads from coupon marketer Boodle. The $4,000 worth of quarters will be distributed through various ... Read More

A good advertising professional has solid contacts in the industry. You can make these contacts as you work your way up and you can also meet these contacts at your ... Read More

The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

Republican Senator and former prisoner of war John McCain is condemning a new anti-Kerry ad sponsored by the Swift Boat Veterans. The :60 spot centers on Vietnam veterans who claim ... Read More

Time's up. Summer's over for most college students and it's back to school. As you gear up for another set of courses, don't neglect your internship. It could be your ... Read More

Sales of low-carb products are down and experts predict the rate to slow even further. Pepsi Edge, the new low-carb soda offering from PepsiCo, is experiencing slow sales, despite the ... Read More