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From Apryl Duncan, for About.com

Tip of the Week: Writing Catalog Copy

Friday October 29, 2004
Whether you're writing catalog copy for a Web site or for print, you've got to write a tight, brief description. While an online catalog may tempt you to write in ... Read More

America Online, Microsoft, EarthLink and Yahoo Team Up Again to Fight Spammers

Friday October 29, 2004
America Online, Microsoft, EarthLink and Yahoo have joined forces again to fight spammers violating the Can-Spam Act. For this round of the fight, lawsuits were filed in California, Georgia and ... Read More

Chick-fil-A's Year Long Promotion

Thursday October 28, 2004
It's time for your yearly Chick-fil-A calendar, featuring those famous cows from the "Eat mor chikin" campaign. Chick-fil-A has announced the 2005 calendar is ready with coupons for its products. ... Read More

Ashlee Simpson's People Go Into Damage Control Mode

Tuesday October 26, 2004
Singer Ashlee Simpson is feeling the brunt of her Saturday Night Live fiasco. Visitors have flooded her site and bashed Simpson on her official Web site's forum, the media continues ... Read More

How Not to Advertise

Thursday October 21, 2004
Thinking about making a message board post about your company by acting as if you're a satisfied customer? Entrepreneurs Guide Scott Allen recently ran across this very practice and shows ... Read More

Product Placement Makes a Virtual Leap

Tuesday October 19, 2004
You've seen product placement in movies and on TV. Now product placement is branching out into an area where the possibilities are virtually endless - video games.

No More "Do It Ebay"

Monday October 18, 2004
Ebay's having a final curtain call on the singers and dancers of the "Do It Ebay" campaign. The online auction company will change its ad strategy and tout its 115 ... Read More

Political Ad Spending Breaking Records

Thursday October 14, 2004
Money spent on political ads is breaking records this election year. By the time you'll be casting your vote, about $500 million will be spent to help you decide which ... Read More

This Week's Top Articles

Thursday October 14, 2004
The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

NRA Endorses Bush

Wednesday October 13, 2004
The National Rifle Association has officially endorsed President Bush and says the organization will spend millions for political ads and other methods to help get Bush re-elected. The NRA has ... Read More

Political Ads Target 10 Key States

Tuesday October 12, 2004
The election could be decided by 10 key states if you take a look at where the most political TV commercials are airing. A new report analyzes where ads run ... Read More

This Week's Top Articles

Friday October 8, 2004
The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More

Tip of the Week: Keep Your Materials Consistent

Friday October 8, 2004
You want to keep your advertising materials consistent. If you're airing a series of TV commercials, use the same announcer and the same graphics. If you're running a direct mail ... Read More

Organizing a Successful Media Event

Tuesday October 5, 2004
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can ... Read More

Supreme Court Upholds Do Not Call List

Monday October 4, 2004
The Supreme Court has denied a challenge to the federal Do Not Call list. Telemarketing companies had filed an appeal, saying the registry violated First Amendment rights because some groups ... Read More

Tip of the Week: Know Which Advertising Mediums to Pursue

Friday October 1, 2004
Print ads, brochures, TV commercials, direct mail, online advertising - there are many different advertising mediums you can invest in. But which one is right for your company and the ... Read More

This Week's Top Articles

Friday October 1, 2004
The stats are in and here are your top five favorite advertising articles of the week: 10 Differences Between Advertising and Public Relations 10 Ways to Get a Job at ... Read More
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