Tip of the Week: Writing Catalog Copy
Friday October 29, 2004
Whether you're writing catalog copy for a Web site or for print, you've got to write a tight, brief description. While an online catalog may tempt you to write in ... Read More
America Online, Microsoft, EarthLink and Yahoo Team Up Again to Fight Spammers
Friday October 29, 2004
America Online, Microsoft, EarthLink and Yahoo have joined forces again to fight spammers violating the Can-Spam Act. For this round of the fight, lawsuits were filed in California, Georgia and ... Read More
Chick-fil-A's Year Long Promotion
Thursday October 28, 2004
It's time for your yearly Chick-fil-A calendar, featuring those famous cows from the "Eat mor chikin" campaign. Chick-fil-A has announced the 2005 calendar is ready with coupons for its products. ... Read More
Ashlee Simpson's People Go Into Damage Control Mode
Tuesday October 26, 2004
Singer Ashlee Simpson is feeling the brunt of her Saturday Night Live fiasco. Visitors have flooded her site and bashed Simpson on her official Web site's forum, the media continues ... Read More
How Not to Advertise
Thursday October 21, 2004
Thinking about making a message board post about your company by acting as if you're a satisfied customer? Entrepreneurs Guide Scott Allen recently ran across this very practice and shows ... Read More
Product Placement Makes a Virtual Leap
Tuesday October 19, 2004
You've seen product placement in movies and on TV. Now product placement is branching out into an area where the possibilities are virtually endless - video games.
No More "Do It Ebay"
Monday October 18, 2004
Ebay's having a final curtain call on the singers and dancers of the "Do It Ebay" campaign. The online auction company will change its ad strategy and tout its 115 ... Read More
Political Ad Spending Breaking Records
Thursday October 14, 2004
Money spent on political ads is breaking records this election year. By the time you'll be casting your vote, about $500 million will be spent to help you decide which ... Read More
This Week's Top Articles
Thursday October 14, 2004
The stats are in and here are your top five favorite advertising articles of the week:
10 Differences Between Advertising and Public Relations
10 Ways to Get a Job at ... Read More
NRA Endorses Bush
Wednesday October 13, 2004
The National Rifle Association has officially endorsed President Bush and says the organization will spend millions for political ads and other methods to help get Bush re-elected. The NRA has ... Read More
Political Ads Target 10 Key States
Tuesday October 12, 2004
The election could be decided by 10 key states if you take a look at where the most political TV commercials are airing. A new report analyzes where ads run ... Read More
This Week's Top Articles
Friday October 8, 2004
The stats are in and here are your top five favorite advertising articles of the week:
10 Differences Between Advertising and Public Relations
10 Ways to Get a Job at ... Read More
Tip of the Week: Keep Your Materials Consistent
Friday October 8, 2004
You want to keep your advertising materials consistent. If you're airing a series of TV commercials, use the same announcer and the same graphics. If you're running a direct mail ... Read More
Organizing a Successful Media Event
Tuesday October 5, 2004
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can ... Read More
Supreme Court Upholds Do Not Call List
Monday October 4, 2004
The Supreme Court has denied a challenge to the federal Do Not Call list. Telemarketing companies had filed an appeal, saying the registry violated First Amendment rights because some groups ... Read More
Tip of the Week: Know Which Advertising Mediums to Pursue
Friday October 1, 2004
Print ads, brochures, TV commercials, direct mail, online advertising - there are many different advertising mediums you can invest in. But which one is right for your company and the ... Read More
This Week's Top Articles
Friday October 1, 2004
The stats are in and here are your top five favorite advertising articles of the week:
10 Differences Between Advertising and Public Relations
10 Ways to Get a Job at ... Read More
