Online Holiday Spending Breaks Record
Friday December 31, 2004
Initial reports show online spending jumped 57 percent over the holidays vs. the same time in 2003. Brick and mortar stores are showing a 3 to 5 percent rise.
Online ... Read More
Volvo Gears Up for First Ever Super Bowl Ad
Thursday December 30, 2004
Let the ad buying begin. Volvo will use Super Bowl XXXIX to launch its V-8 version of the XC90 sport utility vehicle. The company has bought :30 worth of ad ... Read More
How to Use Public Speaking to Attract Clients
Tuesday December 28, 2004
Use public speaking to take your business to the next level. Use these tips to become a mini-celebrity in your field.
Advertisers Spent More in 2004
Friday December 24, 2004
USAToday.com reports advertiser spent more in 2004 but were more picky about where they put their ad dollars. The numbers indicate a rise after a four year spending slump.
FDA Clamps Down on Crestor
Wednesday December 22, 2004
The FDA is sending a harsh message to AstraZeneca, maker of the cholesterol drug Crestor. Full page ads for the drug read, "The FDA has confidence in the safety and ... Read More
Pfizer Pulls Celebrex Advertising
Monday December 20, 2004
Pfizer has pulled all advertising for Celebrex just days after the company learned the arthritis drug could pose a heart attack risk. Ads in newspapers, radio, TV and magazines will ... Read More
Pfizer's Celebrex Could Face PR Problems
Friday December 17, 2004
A long-term cancer trial has revealed the arthritis drug Celebrex could pose a heart attack risk. Pfizer says it will not pull Celebrex off the market and is studying the ... Read More
Tip of the Week: Don't Slow Down During the Holidays
Friday December 17, 2004
Even though the end of the year is near, don't slow down on your job search. Christmas and New Year's are just around the corner but businesses may need your ... Read More
TV Show's "Merry Chrismukkah" Brings Holiday Cheer to Marketers
Thursday December 16, 2004
Fox's hit The O.C. introduced a holiday wish last December that marketers have been quick to pick up on. Producers came up with Merry Chrismukkah for a character's family who ... Read More
Steroid Scandal Could Affect Endorsement Deals
Tuesday December 14, 2004
Sports marketers predict all athletes could be affected by the steroids scandal surrounding athletes like Barry Bonds, Jason Giambi and Marion Jones. Take a look at how the Steroid Scandal ... Read More
Tip of the Week: Don't Forget Your Contacts During the Holidays
Sunday December 12, 2004
Whether you're a business owner or a freelancer, don't forget your clients and potential customers during the holidays. If you've already shopped for your friends and family but have no ... Read More
Fallon Lays Off 20 Employees
Thursday December 9, 2004
Publicis Groupe's Fallon Worldwide has laid off 20 employees, citing the loss of Subway's $220 million account as part of the reason. The ad agency hoped new clients would come ... Read More
CNN Pokes Fun at Itself in New Commercials
Wednesday December 8, 2004
Who says the news isn't funny? CNN's new commercials use the cable network's talent to poke fun at itself. Wolf Blitzer, Anderson Cooper, Lou Dobbs, Paula Zahn and Christiane Amanpour ... Read More
Ad Pro Deutsch's CNBC Show Expands
Friday December 3, 2004
Life just got even more interesting for advertising guru Donny Deutsch. The CEO of Interpublic Group's Deutsch, who also hosts The Big Idea on CNBC, will be taking on ... Read More
Parents Television Council Outraged Over FCC Decision
Thursday December 2, 2004
The Parents Television Council is demanding the FCC take action after content approved for television is determined as too inappropriate for newspapers. PTC took the FCC-approved content from shows Keen ... Read More