Ad Rules Tightened for the Oscars
Monday February 28, 2005
ABC and the Academy of Motion Picture Arts & Sciences continued to tighten the belt on advertisers during this year's Oscars. The ban on pharmaceutical and hygiene ads that's been ... Read More
NHL Season Cancellation Costs $400 Million in Ad Revenue
Thursday February 24, 2005
The National Hockey League's season cancellation lost $400 million in ad dollars and TV contracts. AdAge.com takes a look at the NHL's long battle to attract advertisers and fans in ... Read More
Blockbuster Sued Over "The End of Late Fees"
Wednesday February 23, 2005
New Jersey Attorney General Peter Harvey has filed a lawsuit against Blockbuster Inc., saying the "No More Late Fees" commercial is deceptive advertising. Blockbuster's new policy eliminates late fees but
if ... Read More
Your Tagline: The Most Important Ad You'll Ever Create
Tuesday February 22, 2005
A really great tagline conveys a company's benefit with personality and
attitude. How good is yours?
TLC Says No to Money Back for Advertisers
Thursday February 17, 2005
An article on Television Week's Web site is causing quite a stir. The article reportedly claimed advertisers on TLC would receive several millions of dollars back after the network failed ... Read More
Sports Illustrated Swimsuit Issue Pulls in $35 Million in Ad Dollars
Wednesday February 16, 2005
The annual Sports Illustrated swimsuit issue is on stands now but ad revenues have hit a slight dip. Last year's issue featured 113 ads for a total of $36.5 million. ... Read More
HP's Senior Vice President of Marketing Resigns
Tuesday February 15, 2005
Allison Johnson has left Hewlett-Packard just days after CEO Carly Fiorina was forced to resign. Johnson will take a marketing position at Apple Computer.
This will be her second time ... Read More
Super Bowl XXXIX's Commercials: Touchdowns and Fumbles
Wednesday February 9, 2005
Which Super Bowl XXXIX ads scored and which companies should've stayed on the sidelines? Agency pros give their take on the Super Bowl commercials in our annual Super Bowl commercial ... Read More
King of Beers, King of Super Bowl Commercials
Tuesday February 8, 2005
Anheuser-Busch is the popular winner among people who watched the Super Bowl commercials, according to USAToday's Ad Meter. The favorite of the beer commercials turned out to be the skittish ... Read More
FOX Pulls Second Airing of GoDaddy.com Ad
Monday February 7, 2005
FOX pulled its second airing of a GoDaddy.com commercial after the NFL voiced its outrage during the Super Bowl. The ad played on the "wardrobe malfunction" of last year's Super ... Read More
The Greatest Commercials: Super Bowl Vs. The World
Tuesday February 1, 2005
CBS will air a Super Bowl commercial special looking at some of the greatest commercials ever created. Watch The Greatest Commercials: Super Bowl Vs. The World Friday night at 8 ... Read More
Man Sells Forehead as Ad Space
Tuesday February 1, 2005
Auctioning off your forehead as ad space may sound like a crazy idea but one man will make $37,375 in a month for doing just that. Andrew Fischer will wear ... Read More