Blockbuster Agrees to Pay Over "No Late Fees" Ad Campaign
Wednesday March 30, 2005
Blockbuster has reached a settlement in the lawsuit filed on behalf of 47 states and the District of Columbia over the "No Late Fees" ad campaign. The lawsuit claimed Blockbuster ... Read More
Burger King Markets New Breakfast Sandwich to Young Adults
Tuesday March 29, 2005
BK's newly launched Enormous Omelet Sandwich will pack on 730 calories and 47 grams of fat. And despite a stomach turn for nutritionists who say eating the sandwich ... Read More
Family Sells Ad Space on Son's Wheelchair in Hopes of Raising Money
Friday March 25, 2005
A Mobile, Alabama, family is selling ad space on their 18-month-old son's wheelchair in order to cover the $6,000 cost of the chair. Jesse Ballard suffers from cerebral palsy, blindness ... Read More
Gap Ditches Sarah Jessica Parker Deal
Wednesday March 23, 2005
The Gap has replaced former Sex and the City star Sarah Jessica Parker as its spokeswoman with 17-year-old Grammy award-winning singer Joss Stone. Gap signed Parker to a three-season deal ... Read More
Reader Finds BK Commercial Rotten
Tuesday March 22, 2005
Like the new Burger King commercial featuring Darius Rucker from Hootie and the Blowfish? One reader is outraged.
United Airlines Calls Out American Airlines in New Ad Campaign
Saturday March 19, 2005
United Airlines is stepping into the ring to take on its biggest competitor: American Airlines. United is spending an estimated $15 to $20 million on a new ad campaign directly ... Read More
New Pontiac Promotion Dares You to Catch Them If You Can
Wednesday March 16, 2005
Pontiac says, "See one. Snap one. Send one," and you could win $1 million. Catch a G6, take a picture with your camera phone and send it in to be ... Read More
McDonald's May Outsource Drive-Thru Order-Taking
Monday March 14, 2005
McDonald's has been trying to turn its sales arounds and after ad campaigns that have targeted mothers on the go and college students, the fast food chain says it's considering ... Read More
Olympic Gold Medalist Dives Into Endorsement Deal
Friday March 11, 2005
Michael Phelps, the 19-year-old swimmer who won six gold and two bronze medals at the Athens Summer Games, has inked his first post-Olympic endorsement deal. Phelps can be seen
listening to ... Read More
The Apprentice's Product Placement Results in a Nasty Lawsuit
Thursday March 10, 2005
Mark Burnett Productions filed suit against Madison Road Entertainment for allegedly misrepresenting itself as the sole company involved in product placement deals for The Apprentice. Madison Road Entertainment is countersuing ... Read More
Five Essentials for Planning an Effective Brochure
Tuesday March 8, 2005
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Yes, That's Hootie Crooning for Burger King
Monday March 7, 2005
Darius Rucker has said he isn't the Hootie in Hootie and the Blowfish but as the lead singer of the group, Rucker will tell you that is him in the ... Read More
Good News/Bad News for Job Seekers
Friday March 4, 2005
The government reports 262,000 new jobs were added in February. However, the unemployment rate has risen from 5.2 percent in January to 5.4 percent for February. The Labor Department attributes ... Read More
Make Your Advertising Personal
Thursday March 3, 2005
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
