The Ultimate PR Edge: Getting Reporters to Open Your Emails
Tuesday May 31, 2005
The key to free publicity is actually reaching journalists to cover your story. Are your Emails getting read? Use these techniques to get reporters to open your Emails and give ... Read More
Ask Jeeves to Get Branding Makeover
Friday May 27, 2005
IAC/InterActiveCorp CEO Barry Diller says the company's latest acquisition will probably get a name change. He says either "Ask" or "Jeeves" will be the new name for the search engine ... Read More
Parental Group to Protest Paris Hilton Commercial
Wednesday May 25, 2005
Originally, network execs weren't sure if they were going to air the racy Carl's Jr. commercial featuring Paris Hilton. However, they went ahead and put the ad on the air. ... Read More
Voice of Tony the Tiger Dies
Tuesday May 24, 2005
Thurl Ravenscroft, the voice of Tony the Tiger, has died of prostate cancer at the age of 91. Ravenscroft said, "They're Grrrrreeeat!" for Kellogg's Frosted Flakes for more than 50 ... Read More
Gwyneth Paltrow Takes on Estee Lauder
Monday May 23, 2005
Gwyneth Paltrow has signed a deal making her the new face of Estee Lauder. Paltrow will pitch Pleasures fragrance in print and on TV this fall.
Paltrow admits
she doesn't like to ... Read More
Beers Want an Advertising Makeover
Thursday May 19, 2005
Beer sales are down in the alcohol market and brewers want to entice their drinkers back with an advertising makeover. Coors has new ads featuring the 1973 O'Jays song, "Love ... Read More
The PR Effect of Body Parts and Wiggly Things in Your Food
Tuesday May 17, 2005
What do one chili finger hoax, a real custard finger, human skin on a chicken sandwich and a slithering snake have in common? It's not a bad joke. It's the ... Read More
Wal-Mart Apologizes for Ad
Monday May 16, 2005
A newspaper ad showing a picture of a Nazi-era book burning has Wal-Mart apologizing. The text of the ad prominently features the line, "Should we let government tell us what ... Read More
McNabb Gets New Co-Star for Campbell's Commercials
Thursday May 12, 2005
Campbell's Chunky Soup is making its next round of commercials a part of the family for the McNabbs. Philadelphia Eagles quarterback Donovan McNabb and his mother Wilma will now become ... Read More
Top CEOs Not Blogging
Wednesday May 11, 2005
About 8.5 million people are blogging these days and a new blog is started every seven seconds. But not one Fortune 1000 chairman or CEO is jumping on the bandwagon. ... Read More
The Votes Are In: American Idol is a Power Marketing Machine
Tuesday May 10, 2005
You can't go anywhere these days without seeing some sort of American Idol merchandise. From a magazine that's a companion to watching the TV show to American Idol Barbie dolls, ... Read More
Starbucks Says Springsteen's Lyrics Leave Too Much of an Aftertaste
Monday May 9, 2005
Starbucks has refused to sell Bruce Springsteen's new album, "Devils & Dust." Execs say the lyrics to "Reno" are too steamy for their 6,400 locations.
"Reno" describes an encounter with ... Read More
TV Guide Channel to Sell Ads
Friday May 6, 2005
Do you pay attention to ads in a split-screen? TV Guide Channel has conducted a study showing people do pay attention to split-screen ads and still recall the info just ... Read More
Creating a Powerful Brochure
Wednesday May 4, 2005
Brochures need to last. In just five quick steps, you can create a brochure with staying power.
Martha Stewart Gets Okay to Woo Advertisers
Tuesday May 3, 2005
The Federal Bureau of Prisons gave Martha Stewart the okay to woo advertisers for her new show. Stewart wasted no time, spending Monday with advertisers and joking about her electronic ... Read More
Trump's New Ducky Sidekick
Monday May 2, 2005
Melania Trump, the latest Mrs. Donald Trump, has a new gig with a furry friend. She'll team up with the Aflac duck to star in a new commercial.
"Experiment" is ... Read More