Five Keys to Getting Customers
Tuesday November 29, 2005
Getting customers in the door is crucial to your company's success, whether you own a traditional brick and mortar store or all of your business is handled over the Internet. ... Read More
Your Ticket to a Freelance Copywriting Career
Monday November 28, 2005
One of the most common questions people have about being a freelance copywriter is, "How do I get started?" Here's the ticket to beginning your own freelancing career.
Celebrities Urge Visitors to "See My LA"
Thursday November 24, 2005
The Los Angeles Convention and Visitors Bureau has signed a long list of celebrities to appear in its See My LA ad campaign. Jamie Lee Curtis, Diane Keaton, Sharon Lawrence, ... Read More
Macy's Launches Its Biggest Promotion
Wednesday November 23, 2005
Macy's is giving away $1 million in gift cards the day after Thanksgiving, traditionally known as Black Friday because of all of the holiday deals. A commercial will air on ... Read More
Interning in Advertising and PR
Wednesday November 23, 2005
Internships are a great way to get your foot in the door and get some experience under your belt. They can help pave the way to your career in advertising ... Read More
Review: The Copywriter's Handbook
Tuesday November 22, 2005
Looking to start your career as an advertising copywriter? The Copywriter's Handbook could be the answer.
Flavor Flav Tapped for Miller Lite Commercials
Tuesday November 22, 2005
Miller Lite is taking on Bud Light in a mock trial and the company has brought in rapper Flavor Flav to help prove its case. The ad can be found ... Read More
Post-Thanksgiving Ads Leak on the Net
Monday November 21, 2005
Some Web sites have obtained copies of the newspaper inserts for post-Thanksgiving day sales. The ads for the annual Black Friday, the day after Thanksgiving that sends dedicated shoppers into ... Read More
Daters Sue Match.com and Yahoo
Friday November 18, 2005
Two men are suing two of the top online dating services, saying the companies used marketing ploys of fake dates, Emails and profiles so they would keep their subscriptions and ... Read More
Using Newsletters to Promote Your Business
Friday November 18, 2005
Newsletters can help keep your name on the minds of your customers. Use these resources to see if a newsletter can help your company and get started on creating your ... Read More
Town Becomes DISH in New Advertising Deal
Thursday November 17, 2005
Don't send your mail to Clark, Texas, anymore. The town has voted for a name change to DISH. The deal gives the town 10 years of free satellite television but ... Read More
Developing Your Start-Up's Ad Strategy
Wednesday November 16, 2005
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
AOL Delivers Classic TV to Web
Tuesday November 15, 2005
AOL has signed a deal with Warner Bros. to air 100 classic TV shows on the Internet starting in January 2006. The deal gives AOL the rights to webcast 300 ... Read More
KFC Ready for Bird Flu
Monday November 14, 2005
KFC is preparing for a bird flu scare. The fast food chain plans to shoot TV commercials to let customers know its chicken is safe to eat. The ads would ... Read More
Bermuda and New York Arnold Split
Friday November 11, 2005
The Bermuda Department of Tourism and New York Arnold won't be doing business with each other anymore. Arnold reps say they won't try to retain the $10 million business with ... Read More
Using Direct Mail to Advertise
Thursday November 10, 2005
Ready to start advertising your business through direct mail? These resources can help you deliver a solid campaign:
Direct Mail's Deadly Sins
Paying the Bills
Your Direct Mail Campaign Schedule
... Read More
Networks to Offer Ad-Free TV
Tuesday November 8, 2005
Want to watch your favorite shows ad-free? Willing to pay 99 cents per program?
Both CBS and NBC are teaming up with Comcast and DirecTV, respectively, to offer certain programs ad-free ... Read More
Is Sponsorship Right for Your Company?
Wednesday November 2, 2005
Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.
Forbes Cover Story Cites the Evils of Blogs
Tuesday November 1, 2005
The cover story of Forbes cries, "Attack of the Blogs." The article, written by Daniel Lyons, isn't referring to the mass amount of people blogging and how you just can't ... Read More
