Super Bowl Isn't Just for the Boys
Tuesday January 31, 2006
One advertiser surprised industry pros with its first Super Bowl commercial. Dove will make its Super Bowl debut continuing the five-year ad campaign to make women feel better about being ... Read More
Toyota to Air Spanish Super Bowl Ad
Tuesday January 31, 2006
Toyota is running a :30 second ad in Spanish during the Super Bowl. The hybrid Camry commercial will feature a Hispanic father telling his son about the differences between ... Read More
Super Bowl Ads to Go
Monday January 30, 2006
Super Bowl XL will mark a first for advertisers and the ones that love watching the ads. Super Bowl commercials will be available during the big game, of course, but ... Read More
Lifetime Takes Out Ad Against EchoStar
Monday January 30, 2006
Lifetime Entertainment Services is taking aim at EchoStar Communications Corp. after the satellite dish company dropped Lifetime and Lifetime Movie Network from its channel line-up. The network for women has ... Read More
Sony Announces Finalists in Movie Promotion
Friday January 27, 2006
Sony Pictures put artists to work in order to promote the upcoming movie, Silent Hill. Sony has announced the finalists in the contest and is asking for you to vote ... Read More
Academy Awards Hopes to Tap Into Younger Demographic with Younger Celebrities
Thursday January 26, 2006
Jessica Alba, Luke and Owen Wilson, Jennifer Aniston and Jamie Foxx are among this year's presenters at the 78th annual Academy Awards. Only Foxx has ever won an Oscar but ... Read More
Five Keys to Radio Advertising Success
Tuesday January 24, 2006
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Complete Super Bowl Coverage
Friday January 20, 2006
Complete coverage of Super Bowl XL from the advertising side of the game.
ESPN to Launch Mobile ESPN During Super Bowl XL
Thursday January 19, 2006
ESPN has bought one 60-second spot in Super Bowl XL to launch Mobile ESPN. The new service delivers ESPN sports content to subscribers' cell phones.
ESPN and Best Buy have ... Read More
Google Buys Radio Ad Company
Wednesday January 18, 2006
Search engine Google will buy dMarc Broadcasting, a company that helps advertisers buy and track their radio ads. Experts say the price tag for the deal could be $1.2 billion.
The ... Read More
Super Bowl XL's Advertising Lineup
Tuesday January 17, 2006
Advertisers are getting ready for Super Bowl XL. Companies who've signed up so far are:
The complete list of Super Bowl advertisers and the commercials they aired, can be found here.
... Read More
Levi's Marketing to iPod Users
Monday January 16, 2006
Levi's has announced plans to make iPod compatible jeans. The new line will be called RedWire and promises to hook up the music lover with a special iPod pocket that ... Read More
Super Bowl XL's Ad Rates Flat
Thursday January 12, 2006
Who says everything costs more these days? Super Bowl XL's :30 ad rates are a mere $2.4 million, the third time in five years rates haven't gone up year to ... Read More
The Good, The Bad and The Ugly: Celebrity Endorsements of 2005
Tuesday January 10, 2006
They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.
Visa and McDonald's Sit Out Super Bowl XL
Monday January 9, 2006
Visa and McDonald's are on the bench for Super Bowl XL. The two advertisers are looking to get more bang for their buck by advertising during the 2006 Winter Olympics, ... Read More
When the Groundhog Goes Crazy
Thursday January 5, 2006
The Pennsylvania Department of Tourism Office is launching a unique series of videos to help promote Groundhog Day. The star is, of course, the groundhog and is based on Stephen ... Read More
Intel Not Inside Anymore
Wednesday January 4, 2006
"Intel Inside" is a goner with "Leap Ahead" being its replacement. The old Intel logo has also been canned. The old logo had been with the company 37 years. ... Read More
GM Gets Suited Up for Super Bowl XL
Tuesday January 3, 2006
General Motors has wrapped its corporate headquarters for Super Bowl XL in Detroit. The 73 stories high middle tower shows off the logos for Super Bowl XL, the NFL ... Read More