Blogs as PR Tools
Tuesday February 28, 2006
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures ... Read More
Oscar Pulls in Big Price Tag for ABC
Monday February 27, 2006
ABC is sold out of advertising for the March 5 Academy Awards. The average 30-second commercial sold for $1.7 million, up $100,000 from last year.
Super Bowl XL, also on ABC, ... Read More
One Second Commercial
Friday February 24, 2006
Ever seen a one second commercial? Maybe you've seen the first ever one second commercial that hit the airwaves in 1998 for Master Lock. The one second ad was a ... Read More
Long John Silver's Wants Powerball Winner
Thursday February 23, 2006
Long John Silver's wants the new Powerball winner to be the spokesperson for the chain's Buttered Lobster Bites. Problem is, when the offer was made, no one knew who the ... Read More
Don't Mess with Miller
Wednesday February 22, 2006
Miller Brewing wants you to receive its Emails no matter what. According to BoingBoing.net, a contest-goer used a phoney Email address to enter a Miller contest so she wouldn't have ... Read More
Super Bowl XL Ad Trivia
Tuesday February 21, 2006
Was the $2.5 million advertisers spent for a 30-second Super Bowl XL commercial a good buy or a waste of money? See how well you remember the advertiser's message in ... Read More
Burger King Puts On a Peep Show
Monday February 20, 2006
Burger King is airing a new commercial in the UK that takes a peep show to a whole new level. A man pays, the window opens and there sits the ... Read More
Celebrity Endorsements Update
Thursday February 16, 2006
New endorsement gigs have been added. Check the Celebrity Endorsements: A to Z list for updates on:
Richard Dean Anderson
Jackie Chan
Joey Lawrence
Nicole Richie
Kwan's Effect on Endorsers
Wednesday February 15, 2006
When Michelle Kwan dropped out of the Olympics, her endorsers were left with big decisions. Commercials airing during the Olympics on NBC featured the figure skater and advertisers were left ... Read More
Curious George Crosses Into Product Placement
Tuesday February 14, 2006
The new movie Curious George is creating a buzz in the ad world over the use of product placements in the animated flick. Curious George can be seen eating Dole ... Read More
Best Super Bowl XL Commercials Poll
Thursday February 9, 2006
Which of the top 10 Super Bowl XL commercials among viewers is your favorite but also hit the mark with consumers? Vote in the Best Super Bowl XL Commercials poll.
The ... Read More
Worst Super Bowl XL Commercials Poll
Wednesday February 8, 2006
Which Super Bowl XL commercial completely missed the mark with consumers? Vote in the Worst Super Bowl XL Commercials poll.
The Poll: Who Should've Bowed Out of the Game
The Scorecard: ... Read More
Best Commercials of Super Bowl XL
Tuesday February 7, 2006
They came to play. These advertisers scored big with their commercials in Super Bowl XL.
The Scorecard: Best Commercials of Super Bowl XL
The Rundown: Advertiser Lineup
Super Bowl XL: Complete Coverage
Worst Commercials of Super Bowl XL
Tuesday February 7, 2006
Instead of spending millions of dollars during Super Bowl XL, these advertisers should've stayed at home and watched from the sidelines. Check out the Worst Commercials of Super Bowl XL.
The ... Read More
Super Bowl XL Advertisers
Monday February 6, 2006
They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big ... Read More
Super Bowl XL Commercials
Monday February 6, 2006
We covered Super Bowl XL commercials live as they hit the field right here on the Advertising site of About.com. See how each ad scored:
First Quarter
Second Quarter
Halftime
Third Quarter
Fourth Quarter
Post-Game
Super Bowl XL: Expedia.com
Sunday February 5, 2006
10:06:27 - Commercial break immediately following the end of the game. Thought it was another ad for Sharpie at first. Good concept and another good placement ad for the travel ... Read More
Super Bowl XL: Allstate
Sunday February 5, 2006
10:05:57 - Commercial break immediately following the end of the game. There's something about Allstate's smash-em-up commercials we always like to see. Good placement for Allstate. Between Allstate and Nationwide's ... Read More
Super Bowl XL: TGI Friday's
Sunday February 5, 2006
10:05:27 - Commercial break immediately following the end of the game. Not a debut but appropriately placed for the restaurant.
Super Bowl XL: Blockbuster Online
Sunday February 5, 2006
10:04:53 - Commercial break immediately following the end of the game. Blockbuster Online promoting its service.
Super Bowl XL: Pro Bowl
Sunday February 5, 2006
9:55:24 - Promo for the Pro Bowl touted as one last hurrah.
Super Bowl XL: Grey's Anatomy
Sunday February 5, 2006
9:55:09 - ABC promo for Grey's Anatomy.
Super Bowl XL: Westin
Sunday February 5, 2006
9:54:54 - Short commercial for Westin to advertise their conversion to being completely smoke free. The commercial said all it needed to say in its 15-seconds on the air but ... Read More
Super Bowl XL: Outback Steakhouse
Sunday February 5, 2006
9:54:24 - There's a new steak at Outback. Food advertisers are better served in the fourth quarter with showing more close-ups of the food and cutting out the joke to ... Read More
Super Bowl XL: Running Scared
Sunday February 5, 2006
9:53:54 - Movie commercial for Running Scared.
Super Bowl XL: Monday Night Football
Sunday February 5, 2006
9:41:27 - ESPN and NFL promo for Monday Night Football.
Super Bowl XL: GoDaddy.com
Sunday February 5, 2006
9:40:57 - Repeat of the second quarter commercial.
Super Bowl XL: World Baseball Classic
Sunday February 5, 2006
9:40:27 - Promo for the World Baseball Classic featuring star athletes from the MLB.
Super Bowl XL: Jimmy Kimmel Live
Sunday February 5, 2006
9:35:38 - ABC promo for Jimmy Kimmel Live that used the Super Bowl as a backdrop for doing a good show.
Super Bowl XL: Beer Institute
Sunday February 5, 2006
9:35:08 - Beer drinkers around the world give a salute to beer in their native language. If it had to be in the Super Bowl, the fourth quarter was definitely ... Read More
Super Bowl XL: Honda Ridgeline
Sunday February 5, 2006
9:34:38 - The famous woman silhouette sticker leaves the mudflaps behind to check out the Honda Ridgeline. The announcer drops the hint about those who've been around trucks all their ... Read More
Super Bowl XL: ESPN Mobile
Sunday February 5, 2006
9:34:08 - A 30-second version of the one minute ad that debuted during the first quarter. Another great commercial for the launch of ESPN Mobile. On target and very effective. ... Read More
Super Bowl XL: Dancing with the Stars
Sunday February 5, 2006
9:30:30 - Promo for ABC's Dancing with the Stars.
Super Bowl XL: MasterCard
Sunday February 5, 2006
9:30:00 - Richard Dean Anderson is back as MacGyver. He uses everyday items to escape a dangerous situation and then we see him at the checkout line stocking up on ... Read More
Super Bowl XL: Pirates of the Caribbean 2
Sunday February 5, 2006
9:28:29 - Movie commercial for Pirates of the Caribbean: Dead Man's Chest starring Johnny Depp.
Super Bowl XL: Budweiser
Sunday February 5, 2006
9:28:59 - A stadium full of people do the wave to simulate beer being poured into a glass and then being emptied as if someone's drinking it. Another one of ... Read More
Super Bowl: Boston Legal
Sunday February 5, 2006
9:24:56 - ABC promo for Boston Legal.
Super Bowl XL: Fidelity Investments
Sunday February 5, 2006
9:24:26 - Great to look at old clips of Paul McCartney. Looked like it was hawking a retrospective, though. Did the consumer catch the advertiser's name? I barely did and ... Read More
Super Bowl XL: Emerald Nuts
Sunday February 5, 2006
9:23:56 - Made no sense. What of any of that had to do with nuts?
Super Bowl XL: Degree
Sunday February 5, 2006
9:23:26 - Lots of effects. Probably kept most people watching with all there was to see. Wasn't funny but it was a passable commercial.
Super Bowl XL: Monday Night Football
Sunday February 5, 2006
9:15:12 - ESPN and NFL promo for Monday Night Football.
Super Bowl XL: Sprint
Sunday February 5, 2006
9:14:42 - Guy shows his friend that his new Sprint cell phone has a song for everything. Then his couch catches on fire, he chooses a Keystone cops-type song and ... Read More
Super Bowl XL: Toyota Tacoma
Sunday February 5, 2006
9:02:28 - Web cam look to the commercial. It's important to show your truck is tough but since it was a dramatization and was way over the top, it doesn't ... Read More
Super Bowl XL: The World's Fastest Indian
Sunday February 5, 2006
9:01:58 - Commercial for a new movie starring Anthony Hopkins.
Super Bowl XL: Gillette Fusion
Sunday February 5, 2006
9:01:28 - The 30-second version for the Fusion razor. One minute version aired in the first half of the game.
Super Bowl XL: Sons and Daughters
Sunday February 5, 2006
8:56:22 - ABC promo for Sons and Daughters.
Super Bowl XL: Slim-Fast
Sunday February 5, 2006
8:56:07 - Slim-Fast had a great opportunity to reach overweight men but instead the commercial showed the typical woman jumping around to celebrate her weight loss. Out of place in ... Read More
Super Bowl XL: Taco Bell
Sunday February 5, 2006
8:55:37 - Who would've ever thought Spandau Ballet's "True" would make an appearance in the Super Bowl? Can't even tell you the product name because it wasn't focused on enough. ... Read More
Super Bowl XL: CareerBuilder.com
Sunday February 5, 2006
8:55:07 - A guy talks on the phone about his monkey co-workers. Cut to a woman talking about her jackass co-workers. The better commercial from CareerBuilder.com this year. Should have ... Read More
Super Bowl XL: Sons and Daughters
Sunday February 5, 2006
8:51:08 - Promo for ABC's Sons and Daughters.
Super Bowl XL: PS Cleaning Solutions
Sunday February 5, 2006
8:50:38 - Why in the Super Bowl? Commercial about cleaning solutions felt out of place but would've been much more noticeable in other programming.
Super Bowl XL: Hummer
Sunday February 5, 2006
8:49:38 - Two creatures fall in love in the middle of destroying things. End result is the birth of the Hummer, the "little monster." This one minute commercial kept you ... Read More
Super Bowl XL: NFL Mobile
Sunday February 5, 2006
8:43:20 - A guy checks the score on his cell phone. The commercial talks about the good old days of how you got a score...by getting on the Internet. The ... Read More
Super Bowl XL: Nationwide Insurance
Sunday February 5, 2006
8:42:50 - Fabio's promoting a new line of shampoo or is he? Nope, life is passing him by and he goes from young Fabio to 90-year-old Fabio in the blink ... Read More
Super Bowl XL: Budweiser
Sunday February 5, 2006
8:41:50 - Clydesdale colt practices for the day when he'll get to join the big horses pulling the beer wagon in this one minute commercial focusing on tradition. He's just ... Read More
Super Bowl XL: Lost
Sunday February 5, 2006
8:35:00 - ABC promo for Lost.
Super Bowl XL: Sharpie
Sunday February 5, 2006
8:34:30 - A pirate talks about how the Sharpie retractable pen has helped him so he can sign autographs. Do you have to be a pirate to care about Sharpie's ... Read More
Super Bowl XL: Motorola Pebl
Sunday February 5, 2006
8:34:00 - A new cell phone has come out. That's pretty much it.
Super Bowl XL: Ameriquest
Sunday February 5, 2006
8:33:29 - A lady tries to get to the bathroom from the seat on her plane. She gets stuck and the plane hits some turbulence, sending her into the lap ... Read More
Super Bowl XL: Disney
Sunday February 5, 2006
8:24:46 - One minute Disney commercial featuring football players practicing, "I'm going to Disney World."
Super Bowl XL: Lost
Sunday February 5, 2006
8:04:55 - ABC promo for Lost.
Super Bowl XL: Sons and Daughters
Sunday February 5, 2006
8:04:25 - ABC promo for Sons and Daughters.
Super Bowl XL: Grey's Anatomy
Sunday February 5, 2006
8:03:55 - ABC promo for Grey's Anatomy.
Super Bowl XL: NFL
Sunday February 5, 2006
7:56:45 - One minute commercial where the NFL thanks the fans. A feel good spot.
Super Bowl XL: Sprint
Sunday February 5, 2006
7:56:15 - Sprint spot was okay. Nothing spectacular. Will easily get lost in the Super Bowl mix.
Super Bowl XL: Disney World
Sunday February 5, 2006
7:44:35 - Not a debut for Disney. The commercial featuring Kelsey Grammer's voice celebrates Disney World's anniversary.
Super Bowl XL: Overstock.com
Sunday February 5, 2006
7:41:40 - What male is going to stop watching the Super Bowl and run to his computer to start shopping? Overstock.com is banking on a lot of people to remember ... Read More
Super Bowl XL: Desperate Housewives
Sunday February 5, 2006
7:39:34 - Male celebrities show the love for their favorite Desperate Housewives, including Shaquille O'Neal and Hugh Heffner.
Super Bowl XL: Gillette Fusion
Sunday February 5, 2006
7:38:34 - Not exactly a debut for Gillette. This commercial ran one minute and Gillette has been running a shortened version prior to the Super Bowl.
Super Bowl XL: Poseidon
Sunday February 5, 2006
7:38:04 - Movie commercial for Poseidon starring Kurt Russell.
Super Bowl XL: GoDaddy.com
Sunday February 5, 2006
7:35:40 - Yes, sex sells. But what did the GoDaddy spot want the viewer to do? Get "more" by visiting the Web page. Looks like GoDaddy's real goal was to ... Read More
Super Bowl XL: Desperate Housewives
Sunday February 5, 2006
7:27:37 - ABC promo for Desperate Housewives featuring Shaquille O'Neal.
Super Bowl XL: Michelob Ultra
Sunday February 5, 2006
7:27:07 - Creative way to introduce a different type of beer. Humor was somewhat predictable but still hit the mark because you didn't know why Michelob was going in that ... Read More
Super Bowl XL: Ford Escape Hybrid
Sunday February 5, 2006
7:26:36 - Kermit the Frog sings, "It's not easy being green" and proves it through good use of video. Then he finds a Ford Escape Hybrid in the woods and ... Read More
Super Bowl XL: The Shaggy Dog
Sunday February 5, 2006
7:26:06 - Commercial for The Shaggy Dog starring Tim Allen. Took advantage of the Super Bowl time by using a play-by-play to pitch the movie.
Super Bowl XL: The Evidence
Sunday February 5, 2006
7:21:49 - Promo for ABC's new show, The Evidence.
Super Bowl XL: Dove
Sunday February 5, 2006
7:21:04 - Totally off commercial for the Super Bowl. Might be counting on the women viewers to log on to the Web site but the fund the ad pitched wasn't ... Read More
Super Bowl XL: Mission Impossible: III
Sunday February 5, 2006
7:20:34 - Movie commercial for Mission Impossible: III starring Tom Cruise and Philip Seymour Hoffman.
Super Bowl XL: NFL for the United Way
Sunday February 5, 2006
7:19:00 - Public service announcement for the United Way brought to you by the NFL.
Super Bowl XL: Cadillac Escalade
Sunday February 5, 2006
7:18:00 - One minute commercial for the Cadillac Escalade. Rachel Hunter makes a cameo. Visually appealing and you wonder how they did it but the ESPN Mobile ad did the ... Read More
Super Bowl XL: CareerBuilder.com
Sunday February 5, 2006
7:17:30 - Last year the monkeys were funny. This year, the commercial didn't really do anything special to capture your attention. Office humor is getting overdone in commercials.
Super Bowl XL: Grey's Anatomy
Sunday February 5, 2006
7:14:00 - Promo for ABC's Grey's Anatomy.
Super Bowl XL: ESPN Mobile
Sunday February 5, 2006
7:13:00 - One minute commercial to launch the ESPN Mobile service. Guy walks down the street as all sorts of athletes and even a race car go past him. Broke ... Read More
Super Bowl XL: Budweiser
Sunday February 5, 2006
7:12:30 - Various animals in a football game interrupted by a streaking sheep. Two cowboys watch from the sidelines and one says he, "didn't need to see that." Another good ... Read More
Super Bowl XL: Dancing with the Stars
Sunday February 5, 2006
7:06:00 - ABC's Dancing with the Stars promo.
Super Bowl XL: Cars
Sunday February 5, 2006
7:05:20 - Commercial for new movie with Paul Newman and Owen Wilson's voices.
Super Bowl XL: Diet Pepsi
Sunday February 5, 2006
7:04:41 - Jay Mohr lets his Diet Pepsi can client star in a movie with Jackie Chan. Chan does the stunts he's known for and when it's time for the ... Read More
Super Bowl XL: Lost
Sunday February 5, 2006
7:01:37 - Promo for the next episode of ABC's Lost.
Super Bowl XL: Bud Light
Sunday February 5, 2006
7:01:07 - Guys go up on their roof to fix various things for their wives but they're really just going up there to chill with their Bud Lights. Funny but ... Read More
Super Bowl XL: Ameriquest
Sunday February 5, 2006
7:00:37 - Doctor zaps flies with paddles over patient's bed and says it's dead right as the patient's wife and daughter walk into the room. Another funny commercial and ... Read More
Super Bowl XL: Aleve
Sunday February 5, 2006
6:59:07 - Leonard Nimoy can't do it! That's what he says into a cell phone. But after he tries Aleve, he can do his Vulcan sign on stage in front ... Read More
Super Bowl XL: Diet Pepsi
Sunday February 5, 2006
6:51:44 - Diet Pepsi commercial with Jay Mohr acting as the can's agent. Mohr pitches Diet Pepsi to P. Diddy. They turn the can into a star. Commercial says Diet ... Read More
Super Bowl XL: V for Vendetta
Sunday February 5, 2006
6:51:14 - Commercial for new movie.
Super Bowl XL: Bud Light
Sunday February 5, 2006
6:47:44 - Bear stalks two guys. One offers a Bud Light to the bear to get him off the hook. Other guy steals the beer. Another unexpected twist for Bud ... Read More
Super Bowl XL: Fed Ex
Sunday February 5, 2006
6:46:57 - Last year's commercial with Burt Reynolds was much, much better.
Super Bowl XL: Toyota Hybrid
Sunday February 5, 2006
6:46:28 - Might actually be the worst commercial of Super Bowl XL and it's only the third commercial break of the first quarter. Tries too much to be everything - ... Read More
Super Bowl XL: 16 Blocks
Sunday February 5, 2006
6:39:49: Commercial for new movie with Bruce Willis.
Super Bowl XL: Bud Light
Sunday February 5, 2006
6:39:19 - The magic fridge. Funny and unexpected. Much better than the first Bud Light commercial.
Super Bowl XL: Sierra Mist
Sunday February 5, 2006
6:38:50 - Sierra Mist can't get past airport security. Punchline obvious within the first 5 seconds.
Super Bowl XL: Burger King
Sunday February 5, 2006
6:33:10 - The one and only BK spot in the game. A one minute song and dance of people dressed like pickles, lettuce, tomatoes, etc. Only became entertaining when the ... Read More
Super Bowl XL: Bud Light
Sunday February 5, 2006
6:32:40 - Continues their office humor campaign. No babes. No tough guys. Appeals to the office geeks in all of us but was pretty predictable from the start.
Super Bowl XL Live Coverage Begins After Kickoff
Sunday February 5, 2006
Live coverage of the Super Bowl commercials begins after the first commercial break airs in the first quarter. Grab a seat and join us for this special coverage right here ... Read More
Coming to You Live During Super Bowl XL
Saturday February 4, 2006
Tune into Super Bowl XL and see an instant scorecard to the commercials right here on the About.com Advertising site during the game. We're breaking down every ad as it ... Read More
Kermit the Frog Teams With Ford for Super Bowl XL
Saturday February 4, 2006
Who says it's not easy being green? Kermit is doing very well in the celebrity endorsement biz and will help Ford launch the 2007 Escape Hybrid during Super Bowl ... Read More
Super Bowl XL Advertising Lineup
Saturday February 4, 2006
On the eve of the big game, find out who's buying advertising in Super Bowl XL.
Super Bowl Lineup: Advertisers Suiting Up for the Game
Super Bowl XL: Complete Coverage
MacGyver Makes Super Bowl Appearance
Saturday February 4, 2006
Richard Dean Anderson will get back into his old role of MacGyver during Super Bowl XL. He'll star in a commercial for MasterCard using everything from an air freshener to ... Read More
NFL Lawyers On the Hunt for Super Bowl Infringement
Friday February 3, 2006
Everyone wants to get in the game but the NFL's lawyers are making sure marketers are paying to play. If a company's using the words "Super Bowl" in its marketing, ... Read More
Burger King Returns to the Super Bowl
Friday February 3, 2006
Burger King is making its first appearance in the Super Bowl in 11 years. And the fast food chain is making its return big with 60 seconds worth of first ... Read More
Fabio Promotes Line of Shampoo in Super Bowl Ad
Thursday February 2, 2006
Fabio's promoting his new line of shampoo as he floats down the canals of Venice in a gondola. The gondola goes under a bridge and when it comes out, Fabio ... Read More
GoDaddy.com's 14th Super Bowl Submission Approved
Thursday February 2, 2006
GoDaddy.com founder Bob Parsons has made his company's attempts to get a Super Bowl commercial approved very public using his blog. ABC rejected 13 versions of GoDaddy's commercial for Super ... Read More
James Frey Controversy Causes Doubleday to Buy Ads
Wednesday February 1, 2006
Bestselling author James Frey's confession that his memoir, A Million Little Pieces, embellished the truth has caused a PR disaster for the book's publishers, Doubleday and Anchor Books, Random House ... Read More
Super Bowl Advertisers Break Record With HD Ads
Wednesday February 1, 2006
The Super Bowl's been airing in high-definition since 2000 but Super Bowl XL has advertisers breaking a record. More than half of the commercials will be shot for high-definition TV. ... Read More