Brochure Basics
Friday March 31, 2006
Create a brochure you can use for years to come. These primers will help get you started:
Five Essentials for Planning an Effective Brochure
Creating a Powerful Brochure
Five Types of Brochures
Freelancing 101
Wednesday March 29, 2006
Want to be a freelance copywriter but don't know where to start? Grab a pen and paper, you're about to get a crash course:
Getting Your Freelance Start
$100 - ... Read More
Top Five Books for Copywriters
Tuesday March 28, 2006
Copywriting takes talent. Enhance your skills with these top Guide Picks.
How to Create a Newsletter
Friday March 24, 2006
Get more customers by creating a newsletter. Not sure where to start? Walk through the creation process step-by-step and learn how planning your newsletter is vital to your success.
How to Make Sure the Media Never Covers Your Company Again
Tuesday March 21, 2006
Run the media off so they won't give you any free coverage. Be sure to make these mistakes when holding your press event to make sure the media never covers ... Read More
Stamps Become Advertising Vehicles
Monday March 20, 2006
Next time you get ready to stick that stamp on your bills, you might want to include the stamp with your company logo on it. The U.S. Postal Service has ... Read More
Chevy and The Apprentice Team Up
Friday March 17, 2006
The Apprentice has become known for cross-promoting other products and this week's episode helped launch a commercial contest. Chevy wants consumers to create a commercial to promote the 2007 Tahoe.
The ... Read More
Paying Attention to Commercials?
Wednesday March 15, 2006
Step right up and test your ad knowledge in these Advertising Trivia challenges:
Celebrity Endorsements: Take the Challenge
Super Bowl XL: Take the Challenge
Songs Used in Ads: Take the Challenge
Athletes in Advertising: ... Read More
Cable Channel USA Wants Your Character
Tuesday March 14, 2006
The USA network is expanding its original "Characters Welcome" ad campaign to include real people. "Show Us Your Character" is a competition for site visitors to upload their photos, share ... Read More
The Power of Public Relations
Friday March 10, 2006
A lot of people don't believe in the power of public relations. These examples show the good and the bad side of PR - from hoaxes to lawsuits.
The PR Effect ... Read More
Google to Pay $90 Million to Advertisers
Thursday March 9, 2006
Search engine Google has settled a "click fraud" lawsuit by paying up to $90 million to advertisers. The suit alleged that advertisers were overcharged for bogus clicks on their text ... Read More
Seven Super Trade Show Promotion Steps
Tuesday March 7, 2006
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning ... Read More
American Express and the Two-Minute Oscar Ad
Monday March 6, 2006
American Express kicked off another "My Life. My Card." commercial during the Oscars. The two-minute short film featured director M. Night Shyamalan and how he sees the world through his ... Read More
Getting Started in Advertising
Friday March 3, 2006
Want to work in advertising? These tools can help get you started:
10 Tips to a Perfect Portfolio
Get Into Advertising
How to Get a Job at an Ad Agency
... Read More