Denny's has ended its campaign featuring real employees talking about how they serve customers. A new ad campaign debuts this week trading those employees for customers who talk about why ... Read More

DirecTV is breaking a new TV commercial this week in its "There's good TV, there's better TV, then there's DirecTV," ad campaign. Indianapolis Colts quarterback Peyton Manning is in the ... Read More

DirecTV's new ad campaign reunites the company with its previous agency. The commercials featuring real movies and their stars are generating a lot of buzz from consumers as well ... Read More

Pontiac has released two commercials in its Diseñado Para Seducir (Designed for Seduction) new ad campaign. The ads will air on Spanish-language channels. See the Ad: "Grab" Commercial See the Ad: "Traffic ... Read More

Alltel's launched a new contest to help promote Alltel My Circle, the plan that allows subscribers to call any cell phone user regardless of their cell phone provider. The "Are ... Read More

When millions of people check out the People magazine issue featuring pictures of Brad Pitt and Angelina Jolie's baby, they'll also get an eyeful of the Dodge Caliber. DaimlerChrysler snatched ... Read More

American Idol winner Taylor Hicks will star in national commercials to promote Ford Motor Company's "Drive on Us" year-end sales event. Hicks will perform the song "Possibilities" in commercials ... Read More

5W Public Relations took the opportunity to promote one of its clients through Brad Pitt and Angelina Jolie's baby girl Shiloh. The PR firm sent baby clothes from its client ... Read More

Spread your advertising message while providing your potential customers key information on a regular basis. Keep local customers as well as those around the world coming back to your site. ... Read More

Britney Spears has registered Sean Preston, the name of her first son, under the Goods and Services category at the U.S. Patent and Trademark Office. The trademark info shows Spears ... Read More

Next time you head out to the track, you might see a book cover. On a car. Dianetics, the book written by Scientology founder L. Ron Hubbard, is slated to become ... Read More

Disney and Pixar's summer movie Cars is gearing up to make money on more than just the movie. There are over 70 licensees and more than 350 product tie-ins. Complete ... Read More

Quiznos is changing the direction of its ad campaign with the tag line "Eat Up" and ditching Baby Bob as the miniature talking spokesperson. The new campaign will center around ... Read More

Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.